Public and Corporate Communication (Classe LM-59)-Enrolled from 2015/2016 academic year

Cortile scienze politiche
Master programme
A.Y. 2018/2019
LM-59 - Scienze della comunicazione pubblica, d'impresa e pubblicità (EN)
Master programme
120
ECTS
Access
Limited enrollment with admission test
2
Years
Milano
Italian, English
This degree programme aims to provide graduates with a range of specialisations in the fields of public communication, corporate communication, marketing, advertising and market and opinion research. The educational and cultural project of the course intends to offer an advanced and interdisciplinary education and training with a strong opening to the world of enterprise in the domestic and international contexts and to communication activities within public and political organisations.
Tra gli sbocchi professionali prevedibili per i laureati della Laurea Magistrale in Comunicazione Pubblica e d'Impresa si segnalano:
· posizioni di elevata responsabilità nell'organizzazione e gestione di uffici stampa, relazioni esterne e uffici relazioni con il pubblico (URP);
· progettisti e responsabili dei piani di comunicazione istituzionali e di impresa;
· esperti di e-government nelle pubbliche amministrazioni a livello locale, provinciale, regionale e nazionale;
· ricercatori e analisti negli istituti demoscopici e di market research;
· esperti di azioni di rappresentanza di interessi presso aziende, associazioni e enti pubblici e privati anche a livello internazionale;
· consulenti di marketing politico per partiti e candidati.

Employment statistics (Almalaurea)
Per l'ammissione gli studenti dovranno sostenere una prova nel corso della quale saranno verificate le competenze nella lingua inglese e le conoscenze nei settori di informatica, marketing, teorie della comunicazione.
The MA in Public and Corporate Communication, through the Department of Social and Political Sciences, has signed exchange agreements with the Australian universities "University of South Australia" (Adelaide) and "Griffith University" (Brisbane), the Canadian University "Prince Edward Island", and the American University "George Mason University" (Virginia, USA).
Students can attend a semester in the faculties and graduate courses specified in the agreements, and have their exams recognized, as in the Erasmus program. An excellent knowledge of the English language, properly certified, is required to participate. Special calls establish other conditions to enter the selection. These exchanges do not enjoy any financial support from the University of Milano.

Courses list

First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Public and Social Communication 9 60 Italian SPS/08
Optional
Communication Methods and Techniques 9 60 Italian SPS/08
Cross-media Communication 9 60 Italian SPS/08
Data Analysis 9 60 Italian SECS-S/01
Digital communication 9 60 Italian INF/01
Web communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Marketing (advanced) 9 60 Italian SECS-P/08
Sociology of Consumption 9 60 Italian SPS/08
Optional
Neuromarketing 6 40 Italian SECS-P/08
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Media and Information Law (Advanced) 9 60 Italian IUS/05 IUS/10
Optional
Advertising and Integrated Communication 9 60 Italian SPS/08
Digital media and global communication 9 60 English SPS/08
Optional activities and study plan rules
1 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
L'esame di Analisi dei dati è obbligatorio per gli studenti che non abbiano sostenuto un esame di statistica di almeno 6 CFU nel triennio
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 Italian First trimester SECS-S/01
Digital media and global communication 9 60 English Third trimester SPS/08
10 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
Courses or activities ECTS Total hours Language Lesson period SSD
Communication Methods and Techniques 9 60 Italian First trimester SPS/08
Cross-media Communication 9 60 Italian First trimester SPS/08
2 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
Courses or activities ECTS Total hours Language Lesson period SSD
Advertising and Integrated Communication 9 60 Italian Third trimester SPS/08
Digital communication 9 60 Italian First trimester INF/01
Web communication 9 60 English First trimester INF/01
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Consumer and shopping behaviour 9 60 Italian SECS-P/08
Corporate Communication and Public Relations 9 60 Italian SPS/08
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 Italian
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Data Analysis 9 60 English SECS-S/01
Economics of communication 9 60 English SECS-P/06
Network society 9 60 English SPS/07
Public Opinion Analysis 9 60 English SPS/11
Web communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Communication research 9 60 English SPS/07
Marketing (advanced) 9 60 English SECS-P/08
Optional
Consumer culture 9 60 English SPS/07
Human Resources Management 9 60 English SECS-P/10
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Market regulation and Business practices 9 60 English IUS/05
Optional
Digital media and global communication 9 60 English SPS/08
Research methods 9 60 English SPS/07
Optional activities and study plan rules
11 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
Courses or activities ECTS Total hours Language Lesson period SSD
Digital media and global communication 9 60 English Third trimester SPS/08
Human Resources Management 9 60 English Second trimester SECS-P/10
12 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
Courses or activities ECTS Total hours Language Lesson period SSD
Economics of communication 9 60 English First trimester SECS-P/06
Research methods 9 60 English Third trimester SPS/07
3 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
L'esame di Data analysis è obbligatorio per gli studenti che non abbiano sostenuto un esame di statistica di almeno 6 CFU nel triennio
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 English First trimester SECS-S/01
Network society 9 60 English First trimester SPS/07
Web communication 9 60 English First trimester INF/01
9 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
Courses or activities ECTS Total hours Language Lesson period SSD
Consumer culture 9 60 English Second trimester SPS/07
Public Opinion Analysis 9 60 English First trimester SPS/11
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Advertising strategy 9 60 English SPS/08
Corporate communication 9 60 English SPS/08
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 Italian
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Network society 9 60 English SPS/07
Public Opinion Analysis 9 60 English SPS/11
Optional
Data Analysis 9 60 English SECS-S/01
Web communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Optional
Communication research 9 60 English SPS/07
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Research methods 9 60 English SPS/07
Survey methods 6 40 English SPS/07
Optional
Comparative political behaviour 9 60 English SPS/11
Digital media and global communication 9 60 English SPS/08
Unavailable or unscheduled activity
These activities have not been scheduled because they are either unavailable or in the process of being planned. For information, please contact the course management office.
Courses or activities ECTS Total hours Language SSD
Optional
Political marketing and public affairs 9 60 English SPS/08
Optional activities and study plan rules
4 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
L'esame di Data analysis è obbligatorio per gli studenti che non abbiano sostenuto un esame di statistica di almeno 6 CFU nel triennio
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 English First trimester SECS-S/01
Web communication 9 60 English First trimester INF/01
- Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
Courses or activities ECTS Total hours Language Lesson period SSD
Communication research 9 60 English Second trimester SPS/07
Comparative political behaviour 9 60 English Third trimester SPS/11
- Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
Courses or activities ECTS Total hours Language Lesson period SSD
Digital media and global communication 9 60 English Third trimester SPS/08
Political marketing and public affairs 9 60 English Unavailable or unscheduled activity SPS/08
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Big data and digital methods 12 80 English INF/01 SPS/08
Media and Politics 9 60 English SPS/08
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 Italian
Course location
Milano