Elements of Musical Goods Economics
A.Y. 2018/2019
Learning objectives
Obiettivi del corso sono: 1) l'acquisizione della consapevolezza del valore economico e dell'articolazione dell'industria musicale contemporanea (editoria, fonografia, musica, media, diritti, strumenti musicali, didattica) e dei settori connessi (elettronica di consumo, turismo, ecc.), in Italia e nel mondo; 2) la conoscenza del quadro normativo nel quale operano l'industria e le istituzioni musicali, con particolare riferimento alle leggi di finanziamento, alle norme fiscali, alla ripartizione dei diritti; 3) l'acquisizione di una visione panoramica del percorso storico che ha portato al quadro attuale, dalle origini della musica d'intrattenimento nell'Ottocento fino ad oggi, in Italia e nel mondo.
Expected learning outcomes
Undefined
Lesson period: Second semester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Lesson period
Second semester
Course syllabus
Economic flows in the music industry. Economy's basic notions
Origins of the publishing industry. From Piedigrotta to Tin Pan Alley
Audience metering in radio and television
Birth and early development of the phonogram industry
Copyright revenue allocation in Italy (I). Analytical and non-analytical (supplementary) allocations
Show business, from café chantant to variety shows and musical comedy
Copyright revenue allocation in Italy (II). Coefficients and data handling
Birth and early development of radio broadcasting. The phonogram industry in the Great Depression
Phonograms, copyright, VAT. The phonogram market
From silent movie to the 'talkies'. Film music, birth of a language and of an industry
Record companies, contracts and copyright, in the USA and in Europe. Plagiarism and piracy
The ASCAP vs. NAB controversy. Birth of the DJ. Changes in music tastes in the USA
Music in adverts, and advertising music: from jingles, to MTV
Rock 'n' roll, 'independents' and majors. Alternatives to rock 'n' roll
The live music business: managers, promoters and other professionals
Music industry and media in Italy from the 1920s to the late 1950s. The Sanremo Festival.
Italian law on music events public financing. The FUS
Publishers, covers, the phonogram industry during the Cold War: the 'cantautori'
How research on music economy is made
From beat to rock: technological development and industrial globalization
The music instrument industry before and after personal computers
From progressive rock to punk: independent labels in the 1970s
Music economy in the digital age, from CDs to iTunes
'Low' and 'high' technology, from hip-hop to world music
Origins of the publishing industry. From Piedigrotta to Tin Pan Alley
Audience metering in radio and television
Birth and early development of the phonogram industry
Copyright revenue allocation in Italy (I). Analytical and non-analytical (supplementary) allocations
Show business, from café chantant to variety shows and musical comedy
Copyright revenue allocation in Italy (II). Coefficients and data handling
Birth and early development of radio broadcasting. The phonogram industry in the Great Depression
Phonograms, copyright, VAT. The phonogram market
From silent movie to the 'talkies'. Film music, birth of a language and of an industry
Record companies, contracts and copyright, in the USA and in Europe. Plagiarism and piracy
The ASCAP vs. NAB controversy. Birth of the DJ. Changes in music tastes in the USA
Music in adverts, and advertising music: from jingles, to MTV
Rock 'n' roll, 'independents' and majors. Alternatives to rock 'n' roll
The live music business: managers, promoters and other professionals
Music industry and media in Italy from the 1920s to the late 1950s. The Sanremo Festival.
Italian law on music events public financing. The FUS
Publishers, covers, the phonogram industry during the Cold War: the 'cantautori'
How research on music economy is made
From beat to rock: technological development and industrial globalization
The music instrument industry before and after personal computers
From progressive rock to punk: independent labels in the 1970s
Music economy in the digital age, from CDs to iTunes
'Low' and 'high' technology, from hip-hop to world music
SECS-P/07 - BUSINESS ADMINISTRATION AND ACCOUNTING STUDIES - University credits: 6
Lessons: 48 hours
Professor:
Fabbri Franco