New Business Start-Up

Goals:
the objective of "New Business start-up" is to introduce students into the entrepreneurship subject, based on theory and technical issues, but also with a strong link to the real start-up environment through seminars, speeches from "insider", public pitch sessions, crowdfunding campaign, etc.
The class will be empowered during the course thanks to the implementation of a "business game": building a full business plan.
This task will help to know, through the implementation of group projects, the functioning of the start-up, its needs, problems and relative solutions, etc.
The skills that the course will develop: agile working, collaboration challenge, scaling a tech-startup, how to prevent failure, the innovation challenge, market analysis, competitor analysis, trendwatching, value creation, lean startup, disrupting the market, power of innovation, leadership, business model, the apprentice assessment, lean pricing, alternative finance opportunities, business hacking, how to prevent legal mistakes, data crunching, profiling module, crowdfunding, entrepreneurship, hiring and firing, exploiting the incentives for the sector, how to prepare to the future market competition.

Expected learning outcomes:
self-assessment skills (realizing the possess of qualities and characteristics for being a meaningful entrepreneur; an impactful social entrepreneur; a family business successor and innovator), ability to work in teams, market and competitor analysis, psycho-aptitude self-assessment (leadership, approach to innovation, ability to aggregate resources and find alternative solutions). Students will not all be likely startuppers but they will acquire the ability to evaluate any business reality in which they are involved.