Patents and Management of Innovation
A.Y. 2019/2020
Learning objectives
[Patents]
To know the patent system from the point of view of the user, so as to learn when it is advisable to patent, when to enforce a patent and what can be expected form a patent.
[Management of Innovation] To understand the general dynamics of the Innovation Process, with particular reference to the nature and roles of the subjects involved in the process, and to the main methods that can be exploited to create value on a socio-economic level, with particular reference to the business model.
To know the patent system from the point of view of the user, so as to learn when it is advisable to patent, when to enforce a patent and what can be expected form a patent.
[Management of Innovation] To understand the general dynamics of the Innovation Process, with particular reference to the nature and roles of the subjects involved in the process, and to the main methods that can be exploited to create value on a socio-economic level, with particular reference to the business model.
Expected learning outcomes
[Patents]
Knowledge of patent laws with some skill in other IP tools; knowledge about the players in the patent system, especially in Italy and Europe; some guidelines for patent strategy.
[Management of Innovation]
Knowledge of the main conceptual tools engaged in the Innovation Process.
Knowledge of patent laws with some skill in other IP tools; knowledge about the players in the patent system, especially in Italy and Europe; some guidelines for patent strategy.
[Management of Innovation]
Knowledge of the main conceptual tools engaged in the Innovation Process.
Lesson period: First semester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Course syllabus
[Patents]
Introduction to IP; definition of invention; some historic knowledge on patents; requirements of patentability for an invention; exceptions to patentability; patents in the pharmaceutical field; general structure of a patent; procedure for getting a patent in Italy and Europe; extension of patent protection abroad; prior art searches; patents as assets; patent evaluation; patent enforcement and main legal tools for protecting an invention; basics of patent strategy; practical cases.
[Management of Innovation]
1. INTRODUCTION
1.1. Definition of Innovation
1.2. Types of Innovation (Incremental/Continuous, Radical/Discontinuous, etc.)
1.3. Innovation as a process
1.4. Generations of the Innovation Process
1.5. Closed, Open, Design-Driven Innovation
1.6. Innovation Management
2. THE INNOVATION PROCESS AS SEEN BY A PRIVATE COMPANY
2.1. Sources of ideas, Creativity
2.2. Technology, definitions and use
2.3. Know-How, Intellectual Property, Hard and Soft Technology
2.4. Technology, Systems and Products, Problems and Needs
2.5. Development of Technologies, Integration of Technologies, TRL
2.6. Market
2.7. Company Organization
2.8. Company Functions and Company Management Bodies
2.9. Business Strategy (the Ansoff Matrix, the Boston Matrix, PEST Analysis, Decision Matrix Analysis)
2.10. Innovation Projects and Project Management
2.11. A simplified Project Management approach: the Stage-Gate Method
2.12. Business Idea Proposal
2.13. Planning
2.14. Risk Management
2.15. Technology Transfer, Fusion Innovation
2.16. Budget
2.17. Business and Technology Plan
2.18. SWOT Analysis
2.19. Business Model, Business Model Canvas
3. THE INNOVATION PROCESS AS SEEN BY A STARTUP
3.1. Definition of Startup
3.2. Pitch and Seed Stage Deliverables
3.3. MISE Policy for Innovation Startups
3.4. Lean Startup (and the NTLL Method)
3.5. Startup Ecosystems
3.6. Startup Financing Cycle
3.7. Startup Sub-Sectors
4. THE INNOVATION PROCESS AS SEEN BY GOVERNMENTS
4.1. National Research and Innovation funding: PON and DFG Programmes
4.2. European Research and Innovation funding: Horizon 2020 Programme
4.3. Project Call
4.4. Structure of a Project Proposal
5. INNOVATION TOOLS
5.1. Technology Roadmap
5.2. Technology Forecasting
5.3. The Ishikawa (Fishbone) Diagram
5.4. TRIZ
6. COMPLEMENTARY TOPICS
6.1. More on Business Strategy: Vertical and Horizontal Integration
6.2. Value Chain of Innovation in the Information Age
6.3. Knowledge Management
6.4. Soft Skills
7. AN INNOVATION CASE
7.1. Innovation Management
7.2. Patents
Introduction to IP; definition of invention; some historic knowledge on patents; requirements of patentability for an invention; exceptions to patentability; patents in the pharmaceutical field; general structure of a patent; procedure for getting a patent in Italy and Europe; extension of patent protection abroad; prior art searches; patents as assets; patent evaluation; patent enforcement and main legal tools for protecting an invention; basics of patent strategy; practical cases.
[Management of Innovation]
1. INTRODUCTION
1.1. Definition of Innovation
1.2. Types of Innovation (Incremental/Continuous, Radical/Discontinuous, etc.)
1.3. Innovation as a process
1.4. Generations of the Innovation Process
1.5. Closed, Open, Design-Driven Innovation
1.6. Innovation Management
2. THE INNOVATION PROCESS AS SEEN BY A PRIVATE COMPANY
2.1. Sources of ideas, Creativity
2.2. Technology, definitions and use
2.3. Know-How, Intellectual Property, Hard and Soft Technology
2.4. Technology, Systems and Products, Problems and Needs
2.5. Development of Technologies, Integration of Technologies, TRL
2.6. Market
2.7. Company Organization
2.8. Company Functions and Company Management Bodies
2.9. Business Strategy (the Ansoff Matrix, the Boston Matrix, PEST Analysis, Decision Matrix Analysis)
2.10. Innovation Projects and Project Management
2.11. A simplified Project Management approach: the Stage-Gate Method
2.12. Business Idea Proposal
2.13. Planning
2.14. Risk Management
2.15. Technology Transfer, Fusion Innovation
2.16. Budget
2.17. Business and Technology Plan
2.18. SWOT Analysis
2.19. Business Model, Business Model Canvas
3. THE INNOVATION PROCESS AS SEEN BY A STARTUP
3.1. Definition of Startup
3.2. Pitch and Seed Stage Deliverables
3.3. MISE Policy for Innovation Startups
3.4. Lean Startup (and the NTLL Method)
3.5. Startup Ecosystems
3.6. Startup Financing Cycle
3.7. Startup Sub-Sectors
4. THE INNOVATION PROCESS AS SEEN BY GOVERNMENTS
4.1. National Research and Innovation funding: PON and DFG Programmes
4.2. European Research and Innovation funding: Horizon 2020 Programme
4.3. Project Call
4.4. Structure of a Project Proposal
5. INNOVATION TOOLS
5.1. Technology Roadmap
5.2. Technology Forecasting
5.3. The Ishikawa (Fishbone) Diagram
5.4. TRIZ
6. COMPLEMENTARY TOPICS
6.1. More on Business Strategy: Vertical and Horizontal Integration
6.2. Value Chain of Innovation in the Information Age
6.3. Knowledge Management
6.4. Soft Skills
7. AN INNOVATION CASE
7.1. Innovation Management
7.2. Patents
Prerequisites for admission
None
Teaching methods
Traditional lessons.
Teaching Resources
Notes taken during the lessons, handouts on the Ariel website, literature cited in the handouts.
Assessment methods and Criteria
Oral examination of around 30 minutes, half on patents and half on management of innovation. As for [Patents], five questions are normally asked, one on general IP matters, three on specific aspects about patents of invention and one, more practical, aiming at testing the ability of the candidate in joining and managing information. As for [Management of Innovation], the exam is aimed at evaluating the degree of comprehension of the main topics of the course, listed in the document Management_of_Innovation_COURSE_PROGRAM_2018_2019.pdf, available on the UniMi Ariel Portal, and exposed in the nine presentations Management_of_Innovation_#1.pdf to Management_of_Innovation_#9.pdf, also uploaded on the UniMi Ariel Portal.
Students are also invited to deepen one or more specific topics among those adressable through the Internet references given in the above presentations.
Students are also invited to deepen one or more specific topics among those adressable through the Internet references given in the above presentations.
SECS-P/07 - BUSINESS ADMINISTRATION AND ACCOUNTING STUDIES - University credits: 6
Lessons: 48 hours
Professors:
Giannantonio Roberto, Vatti Francesco Paolo
Shifts:
-
Professors:
Giannantonio Roberto, Vatti Francesco Paolo