Quantitative Methods

The aim of this course is to provide students with practical and theoretical understanding of some of the most used multivariate statistical methods, with a particular attention to techniques useful for business and marketing applications. More specifically, the scope of the course is to give the students the necessary tools to be able to deal with simple and complex problems that a company may be facing, by using information and statistical methods suitable for the purpose, such as regression analysis, cluster analysis or principal component analysis, among the others.

At the end of the course, students will be able to represent a dataset through tables and graphs, to summarise the information using descriptive statistics, by appropriately considering eventual outliers. Using the SPSS software, students will be able to apply the appropriate quantitative tools on various real-data scenarios, and to give a correct interpretation and an adequate representation of the result. Specifically, they will be able to choose the statistical tool suitable to a specific problem, they will learn to select a regression model for a response (dependent) variable, given a set of covariates, to estimate the parameters of the model and to use tests of hypotheses in order to answer a research question or to take decisions.
They will put in practice the use of advanced descriptive tools, such as cluster analysis or principal component analysis, aimed at detecting the existence of homogeneous groups of observations or to synthesise the total information in a small number of "factors".