Social and Institutional Communication
A.Y. 2019/2020
Learning objectives
- to improve competences in social and istitutional communication through the main tools and methods
- to improve the knowledge of Third Sector, of its organizations and of methods for fundraising and volutary engagement
- to understand the role of stakeholders and to learn the strategies to engage them
- to learn the tools to plan a communication strategy for an ONG or a company or a public organization.
Overall, the aim is to make students interested to the world of work, to give them tools of analysis, to create moments of discussion about case histories and moments of networking with professionals and to create occasions to test the knowledge gained.
- to improve the knowledge of Third Sector, of its organizations and of methods for fundraising and volutary engagement
- to understand the role of stakeholders and to learn the strategies to engage them
- to learn the tools to plan a communication strategy for an ONG or a company or a public organization.
Overall, the aim is to make students interested to the world of work, to give them tools of analysis, to create moments of discussion about case histories and moments of networking with professionals and to create occasions to test the knowledge gained.
Expected learning outcomes
By the end of the course, the student will be confident with the system of communication, especially regarding the Third Sector and the organizations engaged in sustainability.
Moreover, he will have improved his ability to understand and analyse the dynamics of the sector, with a specific attention to the sustainable development.
Moreover, he will have improved his ability to understand and analyse the dynamics of the sector, with a specific attention to the sustainable development.
Lesson period: First trimester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Lesson period
First trimester
Course syllabus
LESSON 1 - September 25th
Course Introduction
LESSON 2 - SEPTEMBER 26th
The strategic value of communication
LESSON 3 - SEPTEMBER 27th
Introduction to communication tools
LESSON 4 - OCTOBER 2nd
Il Salone della CSR e dell'innovazione sociale
LESSON 5 - OCTOBER 3rd
Public Relations
LESSON 6 - OCTOBER 4th
The events /1
LESSON 7 - OCTOBER 9th
The events /2
LESSON 8 - OCTOBER 10th
Businesses and social commitment
LESSON 9 - OCTOBER 11th
Reporting: communication tool
LESSON 10 - OCTOBER 16th
Other communication tools
LESSON 11 - OCTOBER 17th
Introduction to Third Sector organizations
LESSON 12 - 18 OCTOBER
Pubblicità Progresso and social communication in Italy
LESSON 13 - OCTOBER 23rd
Environmental sustainability and non profit organizations
LESSON 14 - OCTOBER 24th
The importance of fundrasing
LEZIONE 15 - OCTOBER 25th
The importance of testimonial
LESSON 16 - OCTOBER 30th
The importance of people raising
LESSON 17 - OCTOBER 31st
Focus on media relations
LESSON 18 - NOVEMBER 6th
Public and private collaboration
LEZIONE 19 - NOVEMBER 7th
The communication plan
LESSON 20 - NOVEMBER 8th
The communication plan/2
LESSON 21 - NOVEMBER 13th
Class exercice presentation
LESSON 22 - - NOVEMBER 14th
Class exercice
LESSON 23 - - NOVEMBER 15th
Class exercice
LESSON 24 - - NOVEMBER 20th
Class exercice
LESSON 25 - - NOVEMBER 21st
Class exercice
LESSON 26 - - NOVEMBER 22nd
Class exercice
LESSON 27 - - NOVEMBER 27th
Class exercice
LESSON 28- - NOVEMBER 28th
Class exercice
LESSON 29 - NOVEMBER 29th
Papers presentation
LESSON 30 - 4 DECEMBER 4th
Papers presentation and course conclusion
Course Introduction
LESSON 2 - SEPTEMBER 26th
The strategic value of communication
LESSON 3 - SEPTEMBER 27th
Introduction to communication tools
LESSON 4 - OCTOBER 2nd
Il Salone della CSR e dell'innovazione sociale
LESSON 5 - OCTOBER 3rd
Public Relations
LESSON 6 - OCTOBER 4th
The events /1
LESSON 7 - OCTOBER 9th
The events /2
LESSON 8 - OCTOBER 10th
Businesses and social commitment
LESSON 9 - OCTOBER 11th
Reporting: communication tool
LESSON 10 - OCTOBER 16th
Other communication tools
LESSON 11 - OCTOBER 17th
Introduction to Third Sector organizations
LESSON 12 - 18 OCTOBER
Pubblicità Progresso and social communication in Italy
LESSON 13 - OCTOBER 23rd
Environmental sustainability and non profit organizations
LESSON 14 - OCTOBER 24th
The importance of fundrasing
LEZIONE 15 - OCTOBER 25th
The importance of testimonial
LESSON 16 - OCTOBER 30th
The importance of people raising
LESSON 17 - OCTOBER 31st
Focus on media relations
LESSON 18 - NOVEMBER 6th
Public and private collaboration
LEZIONE 19 - NOVEMBER 7th
The communication plan
LESSON 20 - NOVEMBER 8th
The communication plan/2
LESSON 21 - NOVEMBER 13th
Class exercice presentation
LESSON 22 - - NOVEMBER 14th
Class exercice
LESSON 23 - - NOVEMBER 15th
Class exercice
LESSON 24 - - NOVEMBER 20th
Class exercice
LESSON 25 - - NOVEMBER 21st
Class exercice
LESSON 26 - - NOVEMBER 22nd
Class exercice
LESSON 27 - - NOVEMBER 27th
Class exercice
LESSON 28- - NOVEMBER 28th
Class exercice
LESSON 29 - NOVEMBER 29th
Papers presentation
LESSON 30 - 4 DECEMBER 4th
Papers presentation and course conclusion
Prerequisites for admission
Knowledge of communication techniques; the ability to analyse online and offline communication tools; knowledge of the general outline of a communication strategy.
Teaching methods
Lectures, experts' speeches, exercises.
Teaching Resources
La comunicazione sociale
Peruzzi G., Volterrani A., Il Mulino, 2016
Sostenibilità, competitività, comunicazione: 20 idee per il futuro
Sobrero R., EGEA, 2018
Post-comunicazione. Istituzioni, società e immagine pubblica nell'età delle reti
Papini A., Guerini e Associati, 2014
In addition to adopted books, slides uploaded on Ariel web site.
Peruzzi G., Volterrani A., Il Mulino, 2016
Sostenibilità, competitività, comunicazione: 20 idee per il futuro
Sobrero R., EGEA, 2018
Post-comunicazione. Istituzioni, società e immagine pubblica nell'età delle reti
Papini A., Guerini e Associati, 2014
In addition to adopted books, slides uploaded on Ariel web site.
Assessment methods and Criteria
The exam is written and includes some questions aimed at verifying not just the level achieved, but also the student's critical and reflective ability.
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION - University credits: 9
Lessons: 60 hours
Professor:
Sobrero Rossella
Shifts:
-
Professor:
Sobrero Rossella