Agri-Food Marketing
A.Y. 2020/2021
Learning objectives
The course aims to provide students with the knowledge of the main marketing tools such as: demand analysis, consumer behavior, competitive strategies, market segmentation, product development, distribution channels, communication , cost and price analysis and brand management. The course also provides students with the methodologies for carrying out market analyzes.
Expected learning outcomes
At the end of the course the students will be able to develop a marketing plan and learn about the main problems that the company has to face in order to remain in the market. Students will also be able to plan market research, formulate a questionnaire on consumer preferences and draw up a sampling plan as well as analyze the data obtained from market research with appropriate methodological tools.
Lesson period: First semester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
First semester
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL - University credits: 6
Practicals: 32 hours
Lessons: 32 hours
Lessons: 32 hours
Professor:
Baldi Lucia
Professor(s)
Reception:
on appointment
Via Celoria 2, Milan, Italy, 3rd floor (or by Skype/Teams/Zoom)