Agri-Food Marketing

The course aims to provide students with the knowledge of the main marketing tools such as: demand analysis, consumer behavior, competitive strategies, market segmentation, product development, distribution channels, communication , cost and price analysis and brand management. The course also provides students with the methodologies for carrying out market analyzes.

At the end of the course the students will be able to develop a marketing plan and learn about the main problems that the company has to face in order to remain in the market. Students will also be able to plan market research, formulate a questionnaire on consumer preferences and draw up a sampling plan as well as analyze the data obtained from market research with appropriate methodological tools.