Economy and culture of the fashion system

A.Y. 2020/2021
9
Max ECTS
60
Overall hours
SSD
M-STO/04
Language
Italian
Learning objectives
The course consists of three modules of 20 hours each (A-B-C). In the first, the various components of the fashion system are addressed, with particular reference to the characteristics of the production chain. In the second, we will address the specifics of companies and countries that are the protagonists of the fashion world. In the third, the peculiarities of the fashion system in Italy are analyzed, in order to promote an adequate understanding of the functioning of the creative and marketing system. The course also includes lessons in fashion venues, in collaboration with manufacturers and designers.
Expected learning outcomes
Knowledge:
The course aims to provide students with skills regarding the history of the fashion system in Italy and other countries, with particular reference to the economic and cultural aspects of the supply chain.
Skills:
capacity to interact in the professional field within the fashion system, with cross-skills to different figures.
Course syllabus and organization

Single session

Responsible
Lesson period
Second semester
Lectures will be delivered remotely, principally in asynchronous format via Ariel. Integrated by meetings via Teams.

On the course page on Ariel, students will be able to find all the information on the lectures and any changes to the programme and its related documents (bibliography etc) in case of lockdown.
Finally, in case it proves impossible to hold the exam face to face, the exam will take place remotely, in ways which will be communicated on the course page on Ariel at the end of the course (likely via Teams).
Course syllabus
Made-in-Italy fashion

The course is divided into three sections of 20 hours each (A-B-C). The first deals with the various components of the fashion system, with particular reference to the characteristics of the production chain. In the second, the specificities of the companies and the leading countries of the fashion world are addressed. The third section analyzes the peculiarities of the fashion system in Italy. The course also includes lessons held in fashion venues, in collaboration with manufacturers and designers.
Prerequisites for admission
None.
Teaching methods
Lessons are supported by slides and electronic materials. Attendance is strongly recommended.
Teaching Resources
1) EXAM for 6 credits for attending students
A) Frequency and study of the topics and materials covered in the course.
B) E. Scarpellini, La stoffa dell'Italia. Storia della moda dal 1945 a oggi, Laterza 2017 (also ebook).

2) EXAM for 9 credits for attending students
A) Frequency and study of the topics and materials covered in the course.
B) E. Scarpellini, La stoffa dell'Italia. Storia della moda dal 1945 a oggi, Laterza 2017 (also ebook) .
C) Preparation of one text from the following list:
- Fashion studies. La moda nella storia, numero monografico della rivista "Memoria e Ricerca", n. 50, settembre/dicembre 2015 (fino a p. 114) [eboon on Franco Angeli website];
- Storia d'Italia Einaudi. Annale 19, La moda, only the articles by E. Merlo, Le origini del sistema moda (pp. 667-697) and J. Morris, Le vetrine della moda (pp. 835-867); together with G.L. Fontana, F. Rossi, "Scarpe d'autore". Stile, tecnica e design nelle calzature, in Scarpe. Dal sandalo antico alla calzatura d'alta moda, a cura di G. Riello, P. McNeil, Colla 2007, pp. 267-301;
- S. Segre Reinach, Un mondo di mode. Il vestire globalizzato, Roma - Bari, Laterza, 2011 (also ebook) ;
- C. Capalbo, Storia della moda a Roma. Sarti, culture e stili di una capitale dal 1871 a oggi, Roma, Donzelli, 2012;
- V. Pinchera, La moda in Toscana e in Italia dalle origini alla globalizzazione, Marsilio, Venezia, 2009;
- I. Paris, Oggetti cuciti. L'abbigliamento pronto in Italia dal primo dopoguerra agli anni Settanta, Milano, Franco Angeli, 2006.


Exams for non-attending students:

3) EXAM for 6 credits for non-attending students
A) E. Scarpellini, La stoffa dell'Italia. Storia della moda dal 1945 a oggi, Laterza 2017 (also ebook).
B) Preparation of one text from the following list:
- Fashion studies. La moda nella storia, numero monografico della rivista "Memoria e Ricerca", n. 50, settembre/dicembre 2015 (fino a p. 114) [ebook on Franco Angeli website];
- Storia d'Italia Einaudi. Annale 19, La moda, only the articles by E. Merlo, Le origini del sistema moda (pp. 667-697) and J. Morris, Le vetrine della moda (pp. 835-867); together with G.L. Fontana, F. Rossi, "Scarpe d'autore". Stile, tecnica e design nelle calzature, in Scarpe. Dal sandalo antico alla calzatura d'alta moda, a cura di G. Riello, P. McNeil, Colla 2007, pp. 267-301;
- S. Segre Reinach, Un mondo di mode. Il vestire globalizzato, Roma - Bari, Laterza, 2011 (also ebook) ;
- C. Capalbo, Storia della moda a Roma. Sarti, culture e stili di una capitale dal 1871 a oggi, Roma, Donzelli, 2012;
- V. Pinchera, La moda in Toscana e in Italia dalle origini alla globalizzazione, Marsilio, Venezia, 2009;
- I. Paris, Oggetti cuciti. L'abbigliamento pronto in Italia dal primo dopoguerra agli anni Settanta, Milano, Franco Angeli, 2006.

4) EXAM for 9 credits for non-attending students
A) E. Scarpellini, La stoffa dell'Italia. Storia della moda dal 1945 a oggi, Laterza 2017 (also ebook).
B-C) Preparation of two texts from the following list:
- Fashion studies. La moda nella storia, numero monografico della rivista "Memoria e Ricerca", n. 50, settembre/dicembre 2015 (fino a p. 114) [ebook on Franco Angeli website];
- Storia d'Italia Einaudi. Annale 19, La moda, only the articles by E. Merlo, Le origini del sistema moda (pp. 667-697) and J. Morris, Le vetrine della moda (pp. 835-867); together with G.L. Fontana, F. Rossi, "Scarpe d'autore". Stile, tecnica e design nelle calzature, in Scarpe. Dal sandalo antico alla calzatura d'alta moda, a cura di G. Riello, P. McNeil, Colla 2007, pp. 267-301;
- S. Segre Reinach, Un mondo di mode. Il vestire globalizzato, Roma - Bari, Laterza, 2011 (also ebook);
- C. Capalbo, Storia della moda a Roma. Sarti, culture e stili di una capitale dal 1871 a oggi, Roma, Donzelli, 2012;
- V. Pinchera, La moda in Toscana e in Italia dalle origini alla globalizzazione, Marsilio, Venezia, 2009;
- I. Paris, Oggetti cuciti. L'abbigliamento pronto in Italia dal primo dopoguerra agli anni Settanta, Milano, Franco Angeli, 2006.

5) International students
International students can use the programs in Italian or the following program, including an oral examination also in English:
A) E. Scarpellini, Italian Fashion since 1945: A Cultural History, Basingstoke, Palgrave Macmillan, 2019 (also ebook in Unimi library).
B) One of the following books:
- Y. Kawamura, Fashion-ology: an introduction to fashion studies, Oxford-New York, Berg, 2005 (also ebook);
- The Glamour of Italian Fashion Since 1945, edited by S. Stanfill, London, Victoria & Albert Publishing, 2014.
Assessment methods and Criteria
The exam consists of an oral examination on the topics included in the program, aimed at ascertaining the acquired skills. For attending students only, a written test is scheduled before the final oral exam.
Unita' didattica A
M-STO/04 - CONTEMPORARY HISTORY - University credits: 3
Lessons: 20 hours
Unita' didattica B
M-STO/04 - CONTEMPORARY HISTORY - University credits: 3
Lessons: 20 hours
Unita' didattica C
M-STO/04 - CONTEMPORARY HISTORY - University credits: 3
Lessons: 20 hours