Fashion Communication and Publishing
A.Y. 2020/2021
Learning objectives
The course aims to provide general knowledge on the structures of the publishing, journalism and fashion communication system in modern society. Useful elements will be provided to help the frame the historical context and development of communication. In addition, we will focus on the practical aspects of the profession of fashion journalism: we will follow a fashion week, building relationships with companies and designers, interviewing the protagonists, and learn how to interpret a statement. During the course we will also address the phenomenon of new media and the visual and writing differences with respect to the printed press.
Expected learning outcomes
Knowledge: knowledge of the historical features of publishing and fashion communication, and of the current main issues, with reference to Italy and abroad. Knowledge of Italian publishing companies that deal with fashion.
Skills: knowledge of the practical and specialized aspects of the jobs related to fashion communication, with the intention of bettering professional preparation for students, with a focus on writing and work in the field of the fashion journalism. Students will need to be able, by the end of the course, develop a career-path, whether it be editorial or in communication. This is accomplished by knowing how to write an article, a press release or developing digital content.
Skills: knowledge of the practical and specialized aspects of the jobs related to fashion communication, with the intention of bettering professional preparation for students, with a focus on writing and work in the field of the fashion journalism. Students will need to be able, by the end of the course, develop a career-path, whether it be editorial or in communication. This is accomplished by knowing how to write an article, a press release or developing digital content.
Lesson period: Second semester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Lesson period
Second semester
It is my intention to try to take the course face-to-face, in the hope that the emergency will be overcome in March when the semester begins. If this is not the case and we have to continue with the emergency teaching, it is my intention to use all the tools made available to the university and hold the lessons on Teams but also by setting up the work by forming a closed Facebook group with the enrolled students where to upload lessons and carry out work together. Last year this method allowed us to work very well. So I reserve the right to make final decisions when we get close to the start of the second half.
Course syllabus
Writing about fashion
The course is divided into a single 40-hour module during which students, between theoretical lessons, practices and exits with direct experiences, move into the world of fashion today, both from the point of view of communication and from that of writing. We will have to be able to teach how to write an article, as announced to assimilate the times and seasons of fashion. Besides having a good knowledge of the panorama of brands today.
The course is divided into a single 40-hour module during which students, between theoretical lessons, practices and exits with direct experiences, move into the world of fashion today, both from the point of view of communication and from that of writing. We will have to be able to teach how to write an article, as announced to assimilate the times and seasons of fashion. Besides having a good knowledge of the panorama of brands today.
Prerequisites for admission
None.
Teaching methods
The lessons will be supported by various materials, but above all at the end of each lesson in turn, the students will have the task of drafting notes that the teacher will correct and then make available to absent and non-attending students. In addition, during exits and meetings, students will have to carry out articles or reports that the teacher will take into account also during the exam. In the classroom, videos and material useful for getting to know the world of fashion today will also be screened. Attendance is highly recommended for this and for the practical nature of the course.
Teaching Resources
Attending students
Exam 6 credits
A) Frequenza e studio degli argomenti e dei materiali trattati e redatti nel corso
B) Studio del Manuale: Sofia Gnoli, Moda, la storia della moda della haute couture ad oggi, edizione Carrocci 2020
C) Studio del Manuale: Strategia della Comunicazione e tecniche dell'ufficio stampa, edizione Mazzanti Libri
D) Un testo a scelta fra:
I capricci della Moda, di Franca Sozzani, edizione Passaggi Bompiani
La stoffa dell'Italia, di E. Scarpellini, edizione Laterza
La comunicazione della Moda, di Blignaut e Ciuni, edizione Feltrinelli
Non-attending students
Exam 6 credits
A) Studio del Manuale: Sofia Gnoli, Moda, la storia della moda della haute couture ad oggi, edizione Carrocci 2020
B) Studio del Manuale: Strategia della Comunicazione e tecniche dell'ufficio stampa, edizione Mazzanti Libri
C) Studio dispense redatte durante il corso
D) Due testi a scelta fra:
I capricci della Moda, di Franca Sozzani, edizione Passaggi Bompiani
La stoffa dell'Italia, di E. Scarpellini, edizione Laterza
La comunicazione della Moda, di Blignaut e Ciuni, edizione Feltrinelli
Exam 6 credits
A) Frequenza e studio degli argomenti e dei materiali trattati e redatti nel corso
B) Studio del Manuale: Sofia Gnoli, Moda, la storia della moda della haute couture ad oggi, edizione Carrocci 2020
C) Studio del Manuale: Strategia della Comunicazione e tecniche dell'ufficio stampa, edizione Mazzanti Libri
D) Un testo a scelta fra:
I capricci della Moda, di Franca Sozzani, edizione Passaggi Bompiani
La stoffa dell'Italia, di E. Scarpellini, edizione Laterza
La comunicazione della Moda, di Blignaut e Ciuni, edizione Feltrinelli
Non-attending students
Exam 6 credits
A) Studio del Manuale: Sofia Gnoli, Moda, la storia della moda della haute couture ad oggi, edizione Carrocci 2020
B) Studio del Manuale: Strategia della Comunicazione e tecniche dell'ufficio stampa, edizione Mazzanti Libri
C) Studio dispense redatte durante il corso
D) Due testi a scelta fra:
I capricci della Moda, di Franca Sozzani, edizione Passaggi Bompiani
La stoffa dell'Italia, di E. Scarpellini, edizione Laterza
La comunicazione della Moda, di Blignaut e Ciuni, edizione Feltrinelli
Assessment methods and Criteria
The exam consists of an oral test on the topics covered by the program. Attended students are also asked to study the topics covered (a press release, an article, a communication strategy) at the end of the classroom work on which to argue during the exam. For non-attended students there is an invitation to obtain the most important items drawn up during the course.
Unita' didattica A
M-STO/04 - CONTEMPORARY HISTORY - University credits: 3
Lessons: 20 hours
Unita' didattica B
M-STO/04 - CONTEMPORARY HISTORY - University credits: 3
Lessons: 20 hours