Social Media for Environmental Communication

This laboratory is designed to help the student in understanding how business relations and marketing have changed due to the rise of social media and changes in various social and environmental factors, such as increased speed of information dissemination across sustainable consumers and brands. The main goal is to obtain a clear perspective on what's really going on in digital marketing and management so that the student can begin to appreciate the social and environmental value for consumers, managers, policy makers, and to other corporate and public stakeholders.

This lab will provide the students with the relevant knowledge, perspectives, and practical skills required to develop social and environmental marketing/management strategies that leverage the relevant opportunities in social media and consumer-to-consumer social interactions for achieving sustainable goals in business or in public sector. During the lab case studies will be analyzed and project works will be developed to test the student's learning at the end of the course. The lab has a pass or fail final evaluation.