Communications theory and techniques in journalism

A.Y. 2021/2022
Overall hours
Learning objectives
The course is divided into two base parts, theoretical and practical. In the first, students are confronted with theories concerning the universe of good communication and its distortions, their history and technical aspects (with particular regard to philosophical, historical, literary, political, semi-secular, cyber and journalistic contexts). In the second part, students delve into the practical methods of composing articles in written form and oral and visual communication. The fundamental step is the one that marks the narrative path from the announcement to the news (through the fabula, or plot), using the headline, incipit, explicit, and the identification of the theme (topic) and subthemes, as well as to the rhetorical embellishments, all with the ultimate goal of objectivity and effectiveness. A central role is played by practical exercises, which also include direct contact of the students with external witnesses, to be translated into the form of journalistic composition.
Expected learning outcomes
By the end of the course the student must be able to apply the communication techniques learned to any area of journalistic, professional or collaborative activity, and with regard to every modern medium: newspaper, television, radio or digital communication. But the references learned are also aimed at bringing together the professional fields of advertising, marketing, the press office and public relations in the economic, commercial, artistic and general creative sectors, as well as of any form of journalistic expression, even non-verbal, from the interview to the review, which enters the public discourse (including presentations, brand journalism, storytelling, copywriting, augmented and native journalism), so as to master and respond to professional communication situations quickly.
Course syllabus and organization

Single session

Lesson period
First semester
The lessons, scheduled within the first term, are planned to be in presence. Otherwise, they will be performed using the platform Microsoft Teams, in synchrony.
Course syllabus
The first part of the course is dedicated to the thereotical analysis of communication as general system, verbal and not verbal. A special attention is due to deviations and abuses (such as political, ideological, military, commercial et cetera). Afterwords it's explained the model of good communication and of written composition (later applied to the language of journalism).
Within the second part of the course, students learn and are required to perform the compositon of articles referring to different media. During the lessons, if possible, testimonials from different milieus (such as theatre, cinema, sport, journalism, literature) meet the students to provide models for the exercices.
Prerequisites for admission
It is required a general knowledge of historical and literary facts concerning the past and present century. Besides, special attention is due to contemporary events, as portrayed by traditional and digital media
Teaching methods
The course consists of frontal lessons (when possible), with a specifical space regularly dedicated to comments, remarks and questions form the students. Within the second part of the course, together with the analysis of practical examples of journalistic communication, the students are required to write themselves articles and comments. The lecture of testimonials in the hall is followed by a press-conference, and later the topics are developed in written form by the students. Frequency (iwhen possible), if not compulsory, is highly recommended-
Teaching Resources
Students, both attendant and not attendant, are required to suitably know the arguments dealt during the course and study:
"Giornali: l'informazione dov'è?" a cura di Dario Antiseri e Giovanni Santambrogio (Rubbettino)
Dario Fertilio, "Ultime notizie dal diavolo, i segreti della disinformazione dall'antichità alle fake news" (Guerini)
Dario Fertilio, "Il Virus Totalitario" (Rubbettino)
"Giornalismo aumentato" a cura di Giorgio Triani (Franco Angeli)
Assessment methods and Criteria
The final not compulsory written test (if possible) is open to both attendant and not attendant students, and consists of an article composed in journalistic style, related to the themes proposed by the teacher. The following oral test consists of a conversation about the arguments and books included within the program. Attendant students may be requested to answer to questions about themes and books dealt during the lessons. The examination verifies theoretic and practical knowledge of journalistic communicaton. The written test is considered as a part of the final examination
Unita' didattica A
Lessons: 20 hours
Unita' didattica B
Lessons: 20 hours