Market access and product management in the health sector

A.Y. 2021/2022
6
Max ECTS
40
Overall hours
SSD
SECS-P/08
Language
Italian
Learning objectives
Undefined
Expected learning outcomes
Undefined
Course syllabus and organization

Single session

Course syllabus
1. Evolution in "market access" strategies and policies
2. Beyond Institutional Affairs and toward the new market access
3. New perspectives in the "partnership" Industry-SSN-Health Organizations
4. Roles in market access
5. Performance management in market access: KPA and KPI
6. Regulatory issues: pricing & reimbursement
7. The "product manager": skills and competencies
8. Product management: theory and practice
Prerequisites for admission
None.
Teaching methods
Class lectures
Guest lectures by practitioners
Role playing
Case discussione
Teaching Resources
F. Lega, Economia e Management Sanitario, EGEA 2020
Readings provided by instructor
Assessment methods and Criteria
Final report 70%
Group assignment 30%
SECS-P/08 - MANAGEMENT - University credits: 6
Lessons: 40 hours
Professor: Lega Federico
Professor(s)
Reception:
Weekly - plese write to federico.lega@unimi.it
Department of Scienze Biomediche per la Salute - Via Pascal 36