Social Media for Environmental Communication
A.Y. 2021/2022
Learning objectives
This laboratory is designed to help the student in understanding how business relations and marketing have changed due to the rise of social media and changes in various social and environmental factors, such as increased speed of information dissemination across sustainable consumers and brands. The main goal is to obtain a clear perspective on what's really going on in digital marketing and management so that the student can begin to appreciate the social and environmental value for consumers, managers, policy makers, and to other corporate and public stakeholders.
Expected learning outcomes
This lab will provide the students with the relevant knowledge, perspectives, and practical skills required to develop social and environmental marketing/management strategies that leverage the relevant opportunities in social media and consumer-to-consumer social interactions for achieving sustainable goals in business or in public sector. During the lab case studies will be analyzed and project works will be developed to test the student's learning at the end of the course. The lab has a pass or fail final evaluation.
Lesson period: Second semester
Assessment methods: Giudizio di approvazione
Assessment result: superato/non superato
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
Second semester
Teaching methods
Lessons will be held both synchronously on the Zoom platform on the basis of the timetable of the second semester and asynchronously because they will be recorded and left available to students on the Ariel platform of the environmental management course.
The course will alternate different teaching techniques: lectures, seminars, case study analysis and tutoring of team work. Lessons may also include pre-recorded materials.
Programme and reference material
The course programme is unchanged. The content of the individual lessons could be modified according to the teaching methods described above. The reference materials are unchanged.
Learning assessment procedures and assessment criteria
The assessment procedures and the assessment criteria will not be subject to changes, the oral exam will take place in person or through the Zoom platform according to the rule in force at the time of the exam.
The previous teaching modalities may undergo variations and modifications based on the needs of the teacher and the Covid situation. It will be the teacher's concern to promptly update the teaching and examination methods.
Lessons will be held both synchronously on the Zoom platform on the basis of the timetable of the second semester and asynchronously because they will be recorded and left available to students on the Ariel platform of the environmental management course.
The course will alternate different teaching techniques: lectures, seminars, case study analysis and tutoring of team work. Lessons may also include pre-recorded materials.
Programme and reference material
The course programme is unchanged. The content of the individual lessons could be modified according to the teaching methods described above. The reference materials are unchanged.
Learning assessment procedures and assessment criteria
The assessment procedures and the assessment criteria will not be subject to changes, the oral exam will take place in person or through the Zoom platform according to the rule in force at the time of the exam.
The previous teaching modalities may undergo variations and modifications based on the needs of the teacher and the Covid situation. It will be the teacher's concern to promptly update the teaching and examination methods.
Course syllabus
Social Media Lab for Environmental Communication is oriented to provide practical competences to students in the management of Social Media for business from a strategic approach using different instruments to monitor and control environmental on line campaign results and to provide a suite of tools for collecting and constructing networks from social media data with R software. The R software provides easy-to-use functions for collecting data across popular platforms (Instagram, Facebook, Twitter, and YouTube) and generating different types of networks for analysis and text mining tools.
Prerequisites for admission
No prior skills are required
Teaching methods
Short lectures using computers (the students must use their laptops) followed by the development of project works and assignments in group during the class time.
Teaching Resources
Teaching and reading materials distributed in class through the Ariel platform
Assessment methods and Criteria
Attendance is mandatory. Students will receive a pass or fail evaluation based on project works and participation during the class time.
Professor(s)
Reception:
Send an email to [email protected] for an appointment
via celoria 2, first building, first floor, room 19