The aim of the workshop is to give students the basis to recognize technical words such as creative brief, planning cycle, consumer insight, and concept, and to learn how to make an advertising strategy. The first part of the workshop will be enriched with the presentation and debate of case studies.
Expected learning outcomes
By the end of the workshop the students, having worked on some exercises of creative brief, will be confiedent in the use of this fundamental phase of an advertising agency's job. Every exercise foresees the creative proposal according to the strategy they had produced. This will complete they basic preparation for an eventual job in the advertising business.