Teaching Workshop: Thinking Online Communication: Tools and Short Texts
A.Y. 2021/2022
Learning objectives
The workshop aims to identify the main patterns of using online writing and to guide students towards the creation of appropriate, effective and comprehensible texts.
Expected learning outcomes
To become familiar with the concept of professional writing applied to the web; to design textual content functional to the communication needs identified each time with reference to format, target, clients, platforms and devices.
Lesson period: First semester
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
First semester
Course syllabus
Main features of online writing in the web 2.0 information ecosystem; types of information output for the web, including posts for social platforms, press releases, e-mails, articles for blogs, etc.; controlled writing techniques for the production of texts with a high readability index; focus on the techniques for effective writing of statistical information.
Prerequisites for admission
None
Teaching methods
Online lectures, analysis of case histories and individual or group exercises.
Teaching Resources
Didactic aids provided by the teacher.
Assessment methods and Criteria
Verification of the constant participation of students and of the profitable performance of the activities assigned to them.
Professor(s)