Social and Institutional Communication
A.Y. 2022/2023
Learning objectives
- to improve competences in social and istitutional communication through the main tools and methods
- to improve the knowledge of Third Sector, of its organizations and of methods for fundraising and volutary engagement
- to understand the role of stakeholders and to learn the strategies to engage them
- to learn the tools to plan a communication strategy for an ONG or a company or a public organization.
Overall, the aim is to make students interested to the world of work, to give them tools of analysis, to create moments of discussion about case histories and moments of networking with professionals and to create occasions to test the knowledge gained.
- to improve the knowledge of Third Sector, of its organizations and of methods for fundraising and volutary engagement
- to understand the role of stakeholders and to learn the strategies to engage them
- to learn the tools to plan a communication strategy for an ONG or a company or a public organization.
Overall, the aim is to make students interested to the world of work, to give them tools of analysis, to create moments of discussion about case histories and moments of networking with professionals and to create occasions to test the knowledge gained.
Expected learning outcomes
By the end of the course, the student will be confident with the system of communication, especially regarding the Third Sector and the organizations engaged in sustainability.
Moreover, he will have improved his ability to understand and analyse the dynamics of the sector, with a specific attention to the sustainable development.
Moreover, he will have improved his ability to understand and analyse the dynamics of the sector, with a specific attention to the sustainable development.
Lesson period: Third trimester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Lesson period
Third trimester
Course syllabus
The course is divided into three modules: the first one is dedicated to the role of different social actors and the most used online and offline tools; the second module explores in depth specific areas of social and institutional communication; the third module is dedicated to practical exercises (production of a communication plan for a Third Sector Organization).
Prerequisites for admission
No special prerequisites are required, but it is helpful if the student has already learned in his or her course of study some basic skills in communication techniques and tools.
Teaching methods
The first two modules of the course include face-to-face lectures and testimonies of practitioners from the world of communication aimed at deepening certain themes or tools (e.g. crowdfunding, media relations, environmental communication, culture communication etc.).
The third module is almost entirely dedicated to group work: the papers produced are analyzed and discussed with the students and the managers of the Third Sector organization involved by the lecturer.
The third module is almost entirely dedicated to group work: the papers produced are analyzed and discussed with the students and the managers of the Third Sector organization involved by the lecturer.
Teaching Resources
The course includes the study of two required texts and some articles pointed out by the lecturer. Lecture slides will be available on the course's Ariel site.
Assessment methods and Criteria
The assessment of learning is made of two stages: the first (group activity) involves the creation of a communication plan for a Third Sector organization; the second involves a written test (individual) in which you are asked to answer some questions. The written test is divided into two sections: in the first part you are asked to reflect on an important topic; in the second part you are asked to answer two questions of your choice from the four indicated. The questions are intended to assess students' analytical and reflective skills also, and are the same for attending and non-attending students.
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION - University credits: 9
Lessons: 60 hours
Professor:
Sobrero Rossella