Business Economics

Part 1
Presentation of the Course and the methodological approach.
The origins of the business economy: Zappa and the reunification of the 3 corporate moments (OMA model = Organization, Management and Accounting); contamination towards the Anglo-Saxon world: Mason & Bain (SCP model = Structure, Conduct and Performance).
Legal and economic concept of the Company; difference between 2 concepts: Company and Enterprise.
The theory of Resources Based View.
Coase's Theory of Transaction Costs (deepened by Williamson).
The role of the Entrepreneur (Innovator according to Schumpeter).
Manage business cycles: from Research & Development to After-sales assistance.
Analysis of the External and Internal Environment: Porter's 5 competitive levers and the Value Chain. SWOT analysis. Levitt and the life cycle of the company.
Von Bertalanffy's Systems Theory. The Stakeholder Theory.
Corporate Social Responsibility policy. Some cases of CSR.
Cassandro and long-term harmonic balance.
Part 2
Quality (as a competitive advantage) and its origins.
From the Western model to the Japanese model.
The fundamental principles of quality. Evolution of the ISO standard.
The subjects of the Management System for the Q. The certification process of the Q.
Monitoring tools to assess the perceived quality and detect the Customer Satisfaction of Consumers.
Deming's PDCA Cycle (Shewhart's PDSA Cycle). Six Sigma
Part 3
the Accounting Information System: General and Management Accounting.
the statements that make up the Financial Statements. Fundamental and Financial Reporting Criteria. Accounting records (ordinary): Purchases, Sales, Cost of Labor, Payments and Collections. Ordinary year-end records: Depreciation, severance pay, credit losses and inventory valuation.
The closing of the financial statements. Analysis of a complete case of financial statements of a start-up: from the subscription of the share capital to the distribution of the profit for the year.
Limits of general accounting and space for management accounting. Fixed and variable costs; the concept of break-even point. the Budget and related reporting.
Cost centers: division of costs with the Full costing and Direct costing methods.
Analysis of some decision-making problems: A) internal purchase or production; B) closure or not of a production department.
Balance Sheet Indexes: Liquidity, Solidity and Profitability index. Duration Indexes.
The Socio-environmental Report and the reform of the Third Sector.
The Policy of Sustainability.