Fashion Communication and Publishing

The course aims to provide general knowledge of publishing, journalism and fashion communication in Italy and abroad. Useful tools will be provided to help framing historical context and development of communication.
In addition, the course would focus on practical aspects of fashion journalism. Students will learn how to write a fashion story, a front of book piece, a reportage on fashion shows, as well as compose or construe a press release.
An emphasis on new media, along with the visual and writing differences with respect to the printed press, would be also analyzed.

Knowledge: knowledge of historical features of publishing and fashion communication in Italy and abroad.
Knowledge of Italian and international publishing companies that deal with fashion.
Skills: knowledge of practical and specific issues of professions related to fashion communication. Special focus on writing and working in a fashion environment.
Students would be able to develop a career-path, whether in editorial or communication field. This would be accomplished by knowing how to pen an article, a press release or developing digital contents.