Management of Vinicultural Firm and Marketing Elements
A.Y. 2023/2024
Learning objectives
Unit 1: Provide students with the basic knowledge of the structure and functioning of key institutional actors and decision-making process that determines the policies of the wine sector. Provide the essentials of wine legislation regarding the production potential, market mechanisms, the protection of designations of origin and the Common Market Organization for Wine Products and the recent Law 238/2016 on the Organic Disposal of Vine Growing and Production. Knowledge of the rules for labeling wines.
Unit 2: The aim of the course is to introduce students to basic concepts of business administration, business plan and investments with a focus on the wine global value chain.
Unit 2: The aim of the course is to introduce students to basic concepts of business administration, business plan and investments with a focus on the wine global value chain.
Expected learning outcomes
Unit 1: The student will acquire a knowledge of the main content of Community legislation and national organizations relating to production potential, market mechanisms, the regulation of protection of designation of origin and the implementation of the reform of the wine should also be able to update these notions, the changing legislative framework, using institutional sources and legislative databases. Ability to prepare a wine label.
Unit 2: The main skills acquired are: in-depth knowledge of the wine market, ability to understand a balance sheet of a wine business, technical knowledge of economic business management.
Unit 2: The main skills acquired are: in-depth knowledge of the wine market, ability to understand a balance sheet of a wine business, technical knowledge of economic business management.
Lesson period: First semester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course can be attended as a single course.
Course syllabus and organization
Single session
Responsible
Lesson period
First semester
Course syllabus
Unit 1
1. Common organisation of the markets in agricultural products, REGULATION (EU) No 1308/2013; 2. Organisation of internal market- Law of Wine and Vine 3. Support Programmes; 4. Oenological practices; 5. Viticulture, authorisations, restructuring and Conversion promotion on third country markets; 6. Accounting, wine registries, mandatory reporting; 7 D.O Wine e I.G.T. Wine
8. Protection of designations of origin, geographical indications and traditional terms in the wine sector, the objection procedure, restrictions of use, amendments to product specifications, cancellation of protection, and labelling and presentation; 9. Hygiene rules for beverages; 10. Import & Export, Excise duty; 11. Penalties
Unit 2
1. Wine market, 2. Wine supply chain , 3. Forms of enterprises., 4. Competition and profitability, 5. Financial statement, 6. Finacial ratios, 7. Investment analysis, 8. Business plan, 9. Consumer analysis, 10. Wine marketing
1. Common organisation of the markets in agricultural products, REGULATION (EU) No 1308/2013; 2. Organisation of internal market- Law of Wine and Vine 3. Support Programmes; 4. Oenological practices; 5. Viticulture, authorisations, restructuring and Conversion promotion on third country markets; 6. Accounting, wine registries, mandatory reporting; 7 D.O Wine e I.G.T. Wine
8. Protection of designations of origin, geographical indications and traditional terms in the wine sector, the objection procedure, restrictions of use, amendments to product specifications, cancellation of protection, and labelling and presentation; 9. Hygiene rules for beverages; 10. Import & Export, Excise duty; 11. Penalties
Unit 2
1. Wine market, 2. Wine supply chain , 3. Forms of enterprises., 4. Competition and profitability, 5. Financial statement, 6. Finacial ratios, 7. Investment analysis, 8. Business plan, 9. Consumer analysis, 10. Wine marketing
Prerequisites for admission
Unit 1 Basic knowledge of law
Unit 2 Basic knowledge of economics (micro and macroeconomics)
Unit 2 Basic knowledge of economics (micro and macroeconomics)
Teaching methods
Unit 1 Lectures
Unit 2 Lectures
Unit 2 Lectures
Teaching Resources
Unit 2
Wine Economics
By Stefano Castriota
MIT Press Ltd
ISBN: 9780262044677
November 2020
Wine Economics
By Stefano Castriota
MIT Press Ltd
ISBN: 9780262044677
November 2020
Assessment methods and Criteria
Unit 1 Oral examination
Unit 2 Oral examination
Unit 2 Oral examination
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL - University credits: 8
Practicals: 16 hours
Lessons: 56 hours
Lessons: 56 hours
Professors:
Corsi Stefano, Portinari Vittorio
Professor(s)