Marketing to Breeding

Knowledge of the consumers analysis therory and techniques.
Knowledge of the main marketing theory and techniques.
Knowledge of the software for on line and in person survey.
Knowledge of the business plan and techniques.

Acquire skills to understand and measure the consumers' behavior and attitudes.
Acquire skills to develop and distribute questionnaires using specific software.
Acquire skills to analyse data and perform statistical analysis using specific software.
Acquire skills to develop market segmentation and targeting.
Develop a simplified business plan and a marketing strategy.