Spanish Ii
A.Y. 2023/2024
Learning objectives
The course aims to deepen the study of legal, corporate and political communication in Hispanic through the analysis of written and oral discursive genres. It aims to develop critical reading skills and metalinguistic reflection. In particular, we will analyze the pragmalinguistic strategies of certain discursive genres of the political sphere, such as parliamentary debate, press conference, interview, political propaganda, or the legal sphere, such as the sentence, blogs, interrogation. We will focus on the discursive strategies of corporate communication and digital marketing through the analysis of different genres such as press release, internal report, newsletters, web pages, social media). A special focus will be dedicated to the promotion through the social media, also through simulation of the launch of a product on the market.
At the same time, the acquisition of advanced grammatical and syntactic structures of the Spanish language will be promoted until the achievement of the C2 level of the European Framework, which includes the domain of oral and written communication in a wide range of specialist topics.
At the same time, the acquisition of advanced grammatical and syntactic structures of the Spanish language will be promoted until the achievement of the C2 level of the European Framework, which includes the domain of oral and written communication in a wide range of specialist topics.
Expected learning outcomes
The aim of the course is to ensure that students acquire the ability to express themselves orally and in writing in specialized fields, as well as the skills of critical analysis of the textual genres treated. At the end of the course, the student will have to demonstrate a good oral and written command of the language in complex situations (level C2). In particular, it will be able to recognize and analyze the syntactic and lexical structures of a political, legal and corporate text and to effectively present its arguments on the topics under study.
Lesson period: year
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course can be attended as a single course.
Course syllabus and organization
Single session
Responsible
Lesson period
year
In the event of changes to the organization of the course accoriding to the public health situation, students will find all the informations in the home page of "Plataforma de español"
Course syllabus
- Unit 1: "The Political Discourse in Spanish" (20 hours). The unit aims at exploring the different kinds of political communication from a pragmatic, discoursive and linguistic perspective. Through a critical approach to political discourse, the strategies of argumentation and construction of identities, relations and ideologies in different textual genres (interviews, speeches, debates, press conference, social networks, etc.) will be examined.
Unit 2: "Business communication and digital marketing in Spanish" (20 hours).
The unit aims at exploring the communication strategies from a pragmalinguistic and multimodal point of view of some Spanish companies (Inditex, Repsol, Iberia, Banco Santander), with special interest in digital communication,. Starting from the concept of courtesy and image strategies, different textual genres will be examined.
Unit 3: (20 hours): "Multimodality and advertising discourse in Spanish"
This unit will focus on advertising discourse, understood as a semiotic product aimed at persuading and influencing behaviors. It will focus in particular on mutimodality as the main instrument of persuasion by means of which different advertising genres belonging to the vast geography of the Spanish language will be analysed.
LANGUAGE LESSONS
The first semester (40 hours) will focus on lexical, grammatical and syntactic consolidation, communicative awareness and reading comprehension at C1+ level.
The second semester (40 hours) will focus on the development of recognition, transformation and mediation strategies between two types of written text genres: the legal judgment and the press article.
The program is valid both for attending and non-attending students.
No attendings students are advised to go at least once during office hours
Unit 2: "Business communication and digital marketing in Spanish" (20 hours).
The unit aims at exploring the communication strategies from a pragmalinguistic and multimodal point of view of some Spanish companies (Inditex, Repsol, Iberia, Banco Santander), with special interest in digital communication,. Starting from the concept of courtesy and image strategies, different textual genres will be examined.
Unit 3: (20 hours): "Multimodality and advertising discourse in Spanish"
This unit will focus on advertising discourse, understood as a semiotic product aimed at persuading and influencing behaviors. It will focus in particular on mutimodality as the main instrument of persuasion by means of which different advertising genres belonging to the vast geography of the Spanish language will be analysed.
LANGUAGE LESSONS
The first semester (40 hours) will focus on lexical, grammatical and syntactic consolidation, communicative awareness and reading comprehension at C1+ level.
The second semester (40 hours) will focus on the development of recognition, transformation and mediation strategies between two types of written text genres: the legal judgment and the press article.
The program is valid both for attending and non-attending students.
No attendings students are advised to go at least once during office hours
Prerequisites for admission
In order to take Spanish Language II exam students must have passed successfully Spanish Language I examination.
Teaching methods
Theoretical and practical language lessons, persanal essays.
Teaching Resources
Unit 1:
-Materials published in Plataforma de español (http://plataformaesmedlin.ariel.ctu.unimi.it)
- Fuentes Rodríguez, C. (ed.). 2016. Estrategias argumentativas y discurso político. Madrid. Arco/Libros. Chapters 1,2,4,6,8.
Unit 2:
Materials published in Plataforma de español (http://plataformaesmedlin.ariel.ctu.unimi.it)
Albelda, M. 2013. La cortesía en la comunicación. Madrid. Arco/Libros.
Unit 3:
-Materials published in Plataforma de español (http://plataformaesmedlin.ariel.ctu.unimi.it)
-Adam, Jean-Michel & Bonhomme, Marc (2000). La argumentación publicitaria. Madrid: Cátedra.
- Romero Gualda, Ma. Victoria (coord.) (2005). Lenguaje publicitario. Barcelona: Ariel.
Practical lessons:
Martínez, M.J., Sánchez, D., Soria, M. P., Las claves del nuevo DELE C1, Barcelona, Difusión.
Giovanni Garofalo, Géneros discursivos de la justicia penal, Milano, FrancoAngeli.
I materiali sono validi sia per gli studenti frequenti sia per i non frequentanti.
-Materials published in Plataforma de español (http://plataformaesmedlin.ariel.ctu.unimi.it)
- Fuentes Rodríguez, C. (ed.). 2016. Estrategias argumentativas y discurso político. Madrid. Arco/Libros. Chapters 1,2,4,6,8.
Unit 2:
Materials published in Plataforma de español (http://plataformaesmedlin.ariel.ctu.unimi.it)
Albelda, M. 2013. La cortesía en la comunicación. Madrid. Arco/Libros.
Unit 3:
-Materials published in Plataforma de español (http://plataformaesmedlin.ariel.ctu.unimi.it)
-Adam, Jean-Michel & Bonhomme, Marc (2000). La argumentación publicitaria. Madrid: Cátedra.
- Romero Gualda, Ma. Victoria (coord.) (2005). Lenguaje publicitario. Barcelona: Ariel.
Practical lessons:
Martínez, M.J., Sánchez, D., Soria, M. P., Las claves del nuevo DELE C1, Barcelona, Difusión.
Giovanni Garofalo, Géneros discursivos de la justicia penal, Milano, FrancoAngeli.
I materiali sono validi sia per gli studenti frequenti sia per i non frequentanti.
Assessment methods and Criteria
The exam includes a series of written tests and an interview on the topics of the official course, which will take place as follows:
WRITTEN EXAMINATION: it takes place three times a year (May, September, January) and includes the following tests:
Students can take a mid-term test focusing on communicative awareness, textual comprehension, the use of connectors and coherence and cohesion strategies according to the DELE C1 criteria.
The final test consists on writing a news story from a discursive genre of the legal sphere.
The final written examination lasts two hours. For those who have taken the first part during the course, the second test lasts 1.15 hours.
ORAL EXAM: takes place six times a year and includes the following parts:
- Written essay (3-5 pages) relating to learning unit 1, focused on a linguistic and discursive analysis of a political discourse in Spanish. The linguistic and discursive analysis must be based on the methodological tools presented in class and in the reference bibliography, and must be submitted in paper format at least 15 days before the date of the oral exam. Information about the structure and content of the work is published in the Plataforma de español (http:// plataformaesmedlin.ariel.ctu.unimi.it).
- a teamwork carried out throughout the course relating to unit 2 and 3
- a final interview on the topics of the course, aimed at verifying the acquisition of the contents and the ability of metalinguistic reflection, as well as grammatical correctness and language property.
Attending students will be able to take mid-term tests during the year,
WRITTEN EXAMINATION: it takes place three times a year (May, September, January) and includes the following tests:
Students can take a mid-term test focusing on communicative awareness, textual comprehension, the use of connectors and coherence and cohesion strategies according to the DELE C1 criteria.
The final test consists on writing a news story from a discursive genre of the legal sphere.
The final written examination lasts two hours. For those who have taken the first part during the course, the second test lasts 1.15 hours.
ORAL EXAM: takes place six times a year and includes the following parts:
- Written essay (3-5 pages) relating to learning unit 1, focused on a linguistic and discursive analysis of a political discourse in Spanish. The linguistic and discursive analysis must be based on the methodological tools presented in class and in the reference bibliography, and must be submitted in paper format at least 15 days before the date of the oral exam. Information about the structure and content of the work is published in the Plataforma de español (http:// plataformaesmedlin.ariel.ctu.unimi.it).
- a teamwork carried out throughout the course relating to unit 2 and 3
- a final interview on the topics of the course, aimed at verifying the acquisition of the contents and the ability of metalinguistic reflection, as well as grammatical correctness and language property.
Attending students will be able to take mid-term tests during the year,
L-LIN/07 - LANGUAGE AND TRANSLATION - SPANISH - University credits: 9
Lessons: 60 hours
Professor:
Bonomi Milin
Educational website(s)
Professor(s)