Workshop: Economic-Financial Strategy of Publishing Companies

In a market that is becoming increasingly challenging, knowing how to read and interpret a budget is a fundamental skill, in order to know the "health" of an publishing company.

The workshop aims to analyze the economic and financial strategy of publishing companies, through the examination of the financial statements: Fiscal Status, Economic Statement and Integrative Note.

The budgetary analysis will take place through the study of real cases of publishing companies, both nationally and internationally, including publicly traded companies. In addition, press releases of listed companies, which are concerned with the disclosure of financial information, which have an influence on the share price, will be examined.

Students who will attend this workshop will be able to make a judgment on the liquidity, solidity and cost-effectiveness of the publishing company, as well as on the reliability and credibility of the budget data that is analyzed.
The workshop will be conducted through case studies, group exercises, experienced talks and interactions with company managers.