Agri-Food Marketing
A.Y. 2024/2025
Learning objectives
Knowledge of the main tools of marketing such as: demand analysis, consumer behavior, competitive strategies, market segmentation, product development, distribution channels, communication, analysis of cost and price and brand management
Using the methodologies for conducting market analysis.
Using the methodologies for conducting market analysis.
Expected learning outcomes
Ability to:
Develop a marketing plan
Plan market research
Formulate a questionnaire on consumer preferences
Develop a sampling survey
Analyze data obtained from market research with appropriate methodological tools
Develop a marketing plan
Plan market research
Formulate a questionnaire on consumer preferences
Develop a sampling survey
Analyze data obtained from market research with appropriate methodological tools
Lesson period: First semester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
First semester
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL - University credits: 6
Practicals: 32 hours
Lessons: 32 hours
Lessons: 32 hours
Professor:
Baldi Lucia
Shifts:
Turno
Professor:
Baldi LuciaProfessor(s)
Reception:
on appointment
Via Celoria 2, Milan, Italy, 3rd floor (or by Skype/Teams/Zoom)