Communication and Sustainability

The aim of the course is to transfer the knowledge of media within Social Responsibility as widely as possible, through an excursus of the main stages of communication within companies, in various historical moments. Social and cultural transformations and their link to the sensitivity of citizens and public opinion on the elements that make up sustainability will be analyzed: from the influence of climate change caused by pollution to social disparities. Some citizens are developing a new sensitivity regarding lifestyles and the conservation of nature and the world in which we live, and for many companies and firms these values have become a competitive tool transforming the production chain. The essential element is the ability to communicate. The goal is to bring the attention of students to the new paradigms referring to the communication of the socially responsible and the dynamics of their application within business environments. In order to achieve these objectives, the analysis of real cases of communication dynamics will also be adopted and some lessons will be held with the participation of important testimonials whose companies use sustainable approaches, so as to explain the specific communication techniques embraced.

The course will provide students with the basic notions of the communicational paradigm of sustainability and will allow them to acquire the broadest vision possible of media linked to social responsibility, developing their knowledge of the laws and the main regulations governing the topic. Students will also acquire the tools to better understand and approach the many facets of current issues and understand what the developments could be, also in the perspective of a future job. One of the relevant tools of the course is to show the best practices and case histories that illustrate real results of the theories presented.