Digital Marketing
A.Y. 2024/2025
Learning objectives
The aims of this course are:
- to analyze opportunities and challenges for companies in a digital economy;
- to provide theoretical and operational frameworks for defining marketing strategies in a digital economy and for integrating ""off line"" and ""on line"" marketing approaches;
- to present the tools and channels used by companies for digital communication i.e. social media, online consumer activations, CRM and paid media channels.
- to analyze opportunities and challenges for companies in a digital economy;
- to provide theoretical and operational frameworks for defining marketing strategies in a digital economy and for integrating ""off line"" and ""on line"" marketing approaches;
- to present the tools and channels used by companies for digital communication i.e. social media, online consumer activations, CRM and paid media channels.
Expected learning outcomes
At the end of the course, students will be able to evaluate the implications of digital development on companies' marketing processes. They will also have acquired the basic skills to set up a marketing plan, using the main techniques and tools for analyzing demand and competition and defining web Marketing strategies and policies, with particular reference to communication ones.
Lesson period: Second semester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
Second semester
SECS-P/08 - MANAGEMENT - University credits: 9
Lessons: 72 hours
Professor:
De Noni Ivan
Shifts:
Turno
Professor:
De Noni IvanProfessor(s)
Reception:
You need to schedule a meeting with professor by mail
Department of Environmental Science and Politics, via Celoria 2, Milano