Marketing and Business Strategies

The course aims at transferring the marketing principles and make the strategic and operational tools known for a conscious management of the social process of exchange between business and market. The ultimate objective of marketing is to achieve and sustain competitive advantage by guiding marketing decisions. The course provides theory and frameworks for making these decisions.

At the end of the course student will be able to...
-Design, implement, and evaluate marketing strategies through the use of marketing concepts such as positioning, targeting, and innovating.
-Understand and interpret market research tools such as consumer reports, perceptual maps, etc .
-Create a marketing strategy based on the differentiation.
-Draw the structure of a marketing plan related to the consumer industry.