Teaching Workshop
A.Y. 2024/2025
Learning objectives
The workshop aims to introduce students to the knowledge of the tourism publishing market in Italy and to understand the complexity of the publishing product (printed or digital guide) and of the interaction between various and complementary professions that contribute to its achievement.
Expected learning outcomes
Knowledge and testing of basic skills for editing a guidebook.
Lesson period: First semester
Assessment methods: Giudizio di approvazione
Assessment result: superato/non superato
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
First semester
Course syllabus
- A short history of traveling
- The tourist publishing market and its products (travel books, guides and advertising booklets)
- Tourism publishers: world and partnerships
- Tourist editorial staff: who and what
- The travel guide: structure
- How to create or update a travel guide
- How to find information: survey or digital sources
- Project, plan and budget
- Tourism book editing
- Cover and marketing
- Selling materials
- Cartography and toponymy
- Figures, plans and iconographic research
- Digital tools: web content, ebook, App
- Towards the future: a cross-media guide?
- The tourist publishing market and its products (travel books, guides and advertising booklets)
- Tourism publishers: world and partnerships
- Tourist editorial staff: who and what
- The travel guide: structure
- How to create or update a travel guide
- How to find information: survey or digital sources
- Project, plan and budget
- Tourism book editing
- Cover and marketing
- Selling materials
- Cartography and toponymy
- Figures, plans and iconographic research
- Digital tools: web content, ebook, App
- Towards the future: a cross-media guide?
Prerequisites for admission
None
Teaching methods
Lecture and practice exercises.
Teaching Resources
Teaching materials will be provided in class.
Assessment methods and Criteria
Participation and execution of the assigned tasks. The final evaluation is "Approved" or "Not-approved".
Professor(s)