Teaching Workshop: Web Writing
A.Y. 2024/2025
Learning objectives
The teaching workshop aims to provide knowledge about writing and publishing web content (blogs and sites, professional or personal) optimized for the web (SEO, Search Engine Optimization), to improve positioning on search engines and on how to capture the reader's attention.
Expected learning outcomes
Familiarize with SEO techniques; learn to analyze topics and trends, project keyword research to set up an exhaustive editorial plan, learn more about the main persuasive writing techniques.
Lesson period: First semester
Assessment methods: Giudizio di approvazione
Assessment result: superato/non superato
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
First semester
Course syllabus
· Current scenario and approach to information;
· SEO and Keyword Research: which contents to write about;
· Creation of the PED;
· Persuasive writing, text characteristics and search engine optimization;
· AI: How and why to integrate it into content creation work.
· SEO and Keyword Research: which contents to write about;
· Creation of the PED;
· Persuasive writing, text characteristics and search engine optimization;
· AI: How and why to integrate it into content creation work.
Prerequisites for admission
Even minimal knowledge of Wordpress is preferable.
Teaching methods
The laboratory involves a practical approach oriented towards the production of a project (article and/or blog) and consists of:
· presentation of topics (relevant to the workshop);
· individual or group practical exercises;
· autonomous work by the student under the supervision of the teacher.
· presentation of topics (relevant to the workshop);
· individual or group practical exercises;
· autonomous work by the student under the supervision of the teacher.
Teaching Resources
Theoretical slides and use of tools tested during the workshop.
Assessment methods and Criteria
The student's participation must be regular; the student will have to participate individually or in a group in a project that will be carried out throughout the writing workshop. The Lab final evaluation is "Approved" or "Not-approved".
Professor(s)