Workshop: Publishing and Digital Communication

The aim of the workshop is to offer an overview of the traits that characterize communication from the advent of the internet and new media.
Through individual and group exercises, students will become familiar with some digital communication trades (content creation, community management) and experience content creation to animate B2C websites and social channels.

The workshop aims to lead participants in the acquisition of necessary knowledge about the forms of digital communication.
By the end of the course students will learn about the main activities carried out by a digital newsroom and will have available storytelling tools, visualtelling, target study, and a design of schedules in order to design a digital communication campaign.