Workshop: Writing in a Press Office

The workshop aims to open students to the learning of the communication dynamics and the production of the different textual tools that press offices use in dealings with journalists and bloggers, with a specific focus on language aspects. It therefore meets the training objectives of the Course of Studies, which aims to provide specific professional skills.

Students will learn how to devise and compose the different communication tools of a news agency, from the traditional press release to the digital press kit, from the email invitation to save the date or short news to report via Messenger (Facebook), Instagram and Whatsapp. They will also learn to master and utilize the different communication dynamics depending on the products and routes.
Some of the final products, passing consideration, will be published online.