Design and Management of Social Content for Cultural Events

The workshop will introduce the stages of designing and implementing a digital editorial plan dedicated to cultural organisations. The basic principles of visual communication and storytelling will be exposed and students will be guided in practical exercises in order to consolidate the design, strategic and communication aspects of managing social media profiles.

Students will learn how to build a digital communication consistent with their goals and how to set up a digital editorial plan by selecting relevant and suitable content for the target audience: they will learn how to translate it visually and describe it in the correct tone of voice.