Social Media and Platform Cultures
A.Y. 2025/2026
Learning objectives
Undefined
Expected learning outcomes
Undefined
Lesson period: Third trimester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
Third trimester
Course syllabus
The course explores the impact of social media and digital platforms on promotional communication, identity, and society. Through case studies and critical analysis, students examine the social, economic, and cultural dynamics of platformization. They develop a critical understanding of algorithms, datafication, and influencer economies, acquiring competences in engaging with digital publics for promotional activities and in the study of digital cultures for market and social research.
The main theme of this year's edition is "Internet trends".
The main theme of this year's edition is "Internet trends".
Prerequisites for admission
Basic Microsoft Excel proficiency (e.g. Pivot tables).
Teaching methods
Lectures and class activities
Teaching Resources
Main text: Caliandro, A., Gandini, A., Bainotti, L., & Anselmi, G. (2024). The Platformisation of Consumer Culture: A Digital Methods Guide. Amsterdam: Amsterdam University Press. (ALL BOOK). Available at: https://library.oapen.org/handle/20.500.12657/90094
Additional readings and materials will be provided at the start of the course.
Additional readings and materials will be provided at the start of the course.
Assessment methods and Criteria
Attending students: interim tests + final oral exam
Non-attending students: oral exam
Non-attending students: oral exam
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION - University credits: 9
Lessons: 60 hours
Professor:
Gandini Alessandro
Shifts:
Turno
Professor:
Gandini AlessandroProfessor(s)