Workshop: Corporate Communication Models

In order to achieve their goals and increase value creation, companies need specific models and tools that allow communication to be effective with their stakeholders.
The laboratory aims to analyze the models, tools and main communication techniques of companies.
The laboratory will be carried out by studying cases of real companies, operating not only in the publishing field, but also in other economic sectors, in particular in the multimedia and cultural sector (radio, television, cinema, theater, internet, artificial intelligence, etc.) and will examine all types of companies (partnerships, joint-stock companies, cooperative companies), including those listed on the stock exchange, both at a national level and with reference to the international economic panorama.

Students attending this workshop will be able to learn about business communication models and tools, as well as the most effective and advanced techniques adopted in different types of companies.
The workshop will be conducted through case studies, group exercises, testimonials and discussions with company managers.