Workshop: Corporate Communication Models
A.Y. 2025/2026
Learning objectives
In order to achieve their goals and increase value creation, companies need specific models and tools that allow communication to be effective with their stakeholders.
The laboratory aims to analyze the models, tools and main communication techniques of companies.
The laboratory will be carried out by studying cases of real companies, operating not only in the publishing field, but also in other economic sectors, in particular in the multimedia and cultural sector (radio, television, cinema, theater, internet, artificial intelligence, etc.) and will examine all types of companies (partnerships, joint-stock companies, cooperative companies), including those listed on the stock exchange, both at a national level and with reference to the international economic panorama.
The laboratory aims to analyze the models, tools and main communication techniques of companies.
The laboratory will be carried out by studying cases of real companies, operating not only in the publishing field, but also in other economic sectors, in particular in the multimedia and cultural sector (radio, television, cinema, theater, internet, artificial intelligence, etc.) and will examine all types of companies (partnerships, joint-stock companies, cooperative companies), including those listed on the stock exchange, both at a national level and with reference to the international economic panorama.
Expected learning outcomes
Students attending this workshop will be able to learn about business communication models and tools, as well as the most effective and advanced techniques adopted in different types of companies.
The workshop will be conducted through case studies, group exercises, testimonials and discussions with company managers.
The workshop will be conducted through case studies, group exercises, testimonials and discussions with company managers.
Lesson period: Second semester
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
Second semester
Course syllabus
Starting from the concept of communication in companies, the workshop will be developed through case studies and experiences across various sectors (digital, fashion, luxury, publishing, industry). Models of financial communication will be analyzed in order to understand how companies communicate through financial statements and press releases. Models of non-financial communication will also be examined, to become familiar with the most commonly used tools for promoting the brand, building reputation, and keeping stakeholders informed about corporate initiatives (storytelling, social report, sustainability report, reports, CSRD, ESG).
Prerequisites for admission
No prerequisites. No prior knowledge in accounting or mathematics is required.
Teaching methods
Attendance at the workshop is strongly recommended, as the language and logic typical of this course are very different from those of other subjects within the degree program. During the workshop, company case studies will be discussed, documents will be analyzed, and group projects will be carried out.
Teaching Resources
Corporate documents.
Assessment methods and Criteria
Not provided.
Professor(s)