Digital Marketing
A.Y. 2018/2019
Learning objectives
The aims of this course are:
to analyze opportunities and managerial challenges for the firms in a digital economy
to clarify the interactions between competition, technological patterns and market changes, and the structure and development of internal firm capabilities.
to provide theoretical and operational frameworks for defining marketing strategy in a digital economy and integrating "off line" and "on line" marketing approaches.
to analyze opportunities and managerial challenges for the firms in a digital economy
to clarify the interactions between competition, technological patterns and market changes, and the structure and development of internal firm capabilities.
to provide theoretical and operational frameworks for defining marketing strategy in a digital economy and integrating "off line" and "on line" marketing approaches.
Expected learning outcomes
Undefined
Lesson period: Second semester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
Second semester
SECS-P/08 - MANAGEMENT - University credits: 9
Lessons: 72 hours
Professors:
Apa Roberta, Pinetti Federica
Professor(s)