Antoldi F. (2012). Economia e organizzazione aziendale: introduzione al governo delle imprese, McGraw-Hill, 2012 - below, please note the chapters to be carried out:
Chapter 1 - La natura dell'impresa e suo assetto organizzativo
Chapter 2 - Il Bilancio d'esercizio e la riclassificazione del Bilancio
Chapter 5 - Il governo strategico di impresa
Chapter 8 - Il marketing
Supplementary teaching material distributed through the Ariel website - ATTENTION, THE SUPPLEMENTARY TEACHING MATERIAL DOES NOT ENTIRELY REPLACES THE RECOMMENDED VOLUME
WEB page of the course (very relevant point!)
A course web page is active on the Ariel portal of UNIMI - http://edemartiniegm.ariel.ctu.unimi.it
The page, which is updated every year, contains:
1. The present Syllabus
2. The supplementary teaching material of the theoretical lessons - Slide, all released at the beginning of the course
3. The didactic tutorial material - Slide, released from time to time at the end of the lesson
4. A Notice Board, which is used by the teacher to communicate with the students;
5. A FORUM, which is used by students to ask the teacher questions regarding didactic aspects. This area is designed as a FAQ (Frequently Asked Questions) area to facilitate the exchange of information between all. In this sense, all students who ask "general" questions via email will receive an email from the teacher in which they will be invited to contribute on the Forum.
Useful textbooks for those wishing to deepen and improve their skills:
Aaker, D. A., Kumar, V., & Day, G. S. (2008). Marketing research. John Wiley & Sons.
Mazzocchi M. (2008). Statistics for marketing and consumer research, Sage publisher.
Norwood F. B., Lusk J. L. (2018). Agricultural marketing and price analysis, Waveland Press.