The aim of the workshop is to analyze, in the first phase, the changes that have taken place in the field of publishing and corporate communication on the internet and the various aspects that characterize its use. This permits, with a base of the students' humanistic skills, the acquisition of tools for writing web content of various kinds, while also outlining what are the characteristics of the figures operating in the communication agencies, in the press offices and in companies. The main training objectives are to provide the student with a knowledge on how to write quality content for the various containers that the internet provides, with special attention to press releases, blog articles, posts for social platforms, landing pages, emails; as well as providing a good knowledge about the use of multimedia content such as images, videos, and infographics.
Expected learning outcomes
By the end of the workshop, participants will be able to manage the various phases of corporate communication, from the creation of an editorial plan, to the design and writing of the content, to the insertion and sharing of the same on social networking sites or platforms, to the monitoring of the progress of what has been achieved. Students will also be able to use tools like WordPress, Facebook Business Manager, email marketing platforms, and Instagram for Business.