The training objectives of the workshop are as follows: to provide students with an in-depth knowledge of the functions of products and narrative processes in different areas of modern society; ensure an adequate understanding of cognitive processes related to the narrative organization of the experience; propose a methodology for analyzing and interpreting literary and audiovisual narrative texts; offer an introduction to creative techniques aimed at narrative writing.
Expected learning outcomes
By the end of the workshop, students will learn how to develop an analytical approach to be applied to literary and audiovisual narrative products. In particular, they will possess: (a) general knowledge of: the relationship between text and reader; the effects of narrative products on cognitive and emotional processes; intermediate and hyper-topical relationships; b) specific skills related to: the creation and analysis of settings and narrative characters; developing plots and themes; the application of the main dramatic mechanisms.
Storytelling engineering and narrative rules. Contemporary storytelling has its roots in the past and in the archetypes that characterize the construction and vision of the world that has been transmitted from generation to generation to us. We will go into the merits of building the digital identity of people and companies, starting from how each no of us chooses to tell about itself through the means of communication we have today.
Analysis of business cases and interviews with testimonials will enrich the theoretical part, but ample space will be given to laboratory experimentation, through exercises on topics such as: - Personal branding. Tool: Blog - Telling by building images to imagine. Tool: Podcast - Images that translate into thoughts and ideas. Tool: Instagram - Words that go viral, emotional hashtags. Tool: Twitter - The storyboard and the idea behind the script. Tool: Youtube/TikTok
Prerequisites for admission
Basic knowledge of new media and mass communication are prerequisites for entering the laboratory.
Lessons will be delivered via videoconference, using Microsoft Teams tools. The course topics will be addressed through lectures, during which students will be encouraged to express themselves and participate, and in-classroom exercises (both individual and group activities). Laboratory attendance is mandatory. Students who attend at least 16 hours out of 20 of the course are considered attending students.
The reference material consists of slides provided by the teacher to the students enrolled in the laboratory.
Assessment methods and Criteria
During the workshop, creativity tests relating to the topics of the lessons will be requested, which will constitute verification of learning.