Teaching workshop

A.Y. 2021/2022
Overall hours
Learning objectives
The workshop aims at providing the participating students with the tools necessary to recognize and define the main business models that can be applied to products or services that exploit the Web ecosystem as a channel for value exchanges.
Expected learning outcomes
By the end of the workshop, students will know the terminology and the methods for defining business models and will be able to describe these models with suitable documentation.
Course syllabus and organization

Single session

Lesson period
Second semester
More specific information on the delivery modes of training activities for academic year 2021/22 will be provided over the coming months, based on the evolution of the public health situation.
Course syllabus
The course is divided into three interdependent modules:

1. Internet and Web: origins, development, architectures and implementation protocols.
2. Business models and methodologies for the Web.
3. Experimental canvas for business implementation.

The main objective of the first module is to present and exhaustively analyze the Internet and the Web as business ecosystems. In fact, it is essential for a digital entrepreneur to have an adequate knowledge of the characteristics, limits and of the typical dangers of the context in which it operates.
Once the study of the context is completed, the main models and fundamental strategies that can be exploited in the design of a Web-based business are analyzed, also through the illustration of case studies. Finally, a precise experimental and methodological approach is presented.
Prerequisites for admission
None, however, it is advisable, in order to gain a broad overview of the discipline, to follow at the same time the course of Fundamentals of Computer Science for the Humanities.
Teaching methods
Interactive frontal lessons enriched with in-depth study of concrete case studies, debates on the topics of the course and interventions by valid external professionals active in the field of digital entrepreneurship.
Teaching Resources
Materials provided during the course, consisting of a text provided by the teacher on all the topics of the course, accompanied by appropriate transparencies and further in-depth material.
Assessment methods and Criteria
The exam consists of an oral presentation of a project conceived, structured and possibly implemented by the student using the theoretical and practical notions learned during the course. From the presentation and the debate that may possibly arise during the same, it will be possible to detect the degree of preparation and mastery of the contents gained by the student.
The evaluation is expressed in terms of approved / not approved.
- University credits: 3
Humanities workshops: 20 hours
Professor: Ceravolo Paolo