English
A.Y. 2023/2024
Learning objectives
Within the "Costume e Società" curriculum, the English course offers an introduction to New Media, and particularly the practical applications in terms of place marketing and branding. This implies presenting theoretical analyitical tools (such as multimodal analysis and discourse analysis), as well as reading tourism texts related to heritage and place branding and learning the relevant specialised vocabulary.
Expected learning outcomes
By the end of the course students will have learned: basic notions on New Media and its practical applications; knowledge of the basic dynamics of multimodal analysis and discourse analysis aimed at analysing texts on place marketing, place branding, tourism and heritage; specialised vocabulary relevant to the topics dealt with during the course.
Lesson period: First trimester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course can be attended as a single course.
Course syllabus and organization
Single session
Responsible
Lesson period
First trimester
More specific information on the delivery modes of training activities for the academic year 2023/24 will be provided over the coming months, based on the evolution of the public health situation.
Course syllabus
MODULE 1
New Media Literacies
Introduction to New Media, New Media Literacy and Multimodal Text and Discourse Analysis. Topic-related Vocabulary is also introduced.
MODULE 2
Place Branding
An Introduction to the theory, practice, and challenges of place and city branding. Topic-related vocabulary is also introduced.
MODULE 3
Tourism 2.0
Introduction to Digital Communication regarding tourism as well as the challenges related to the environmental impact of mass tourism. Topic-related vocabulary is also introduced.
New Media Literacies
Introduction to New Media, New Media Literacy and Multimodal Text and Discourse Analysis. Topic-related Vocabulary is also introduced.
MODULE 2
Place Branding
An Introduction to the theory, practice, and challenges of place and city branding. Topic-related vocabulary is also introduced.
MODULE 3
Tourism 2.0
Introduction to Digital Communication regarding tourism as well as the challenges related to the environmental impact of mass tourism. Topic-related vocabulary is also introduced.
Prerequisites for admission
Students must have passed a Placement Test in English (more info on how and when to sit for the Placement Test, see here: https://www.unimi.it/it/studiare/competenze-linguistiche/placement-test-test-di-ingresso-e-corsi-di-inglese).
Teaching methods
Lecturing.
Pair and team work.
Focus on listening and reading comprehension skills
Pair and team work.
Focus on listening and reading comprehension skills
Teaching Resources
MODULE 1:
Martínez-López, Francisco J, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas, Sebastián Molinillo, "Brand and Social Web", in Online Brand Communities Using the Social Web for Branding and Marketing, edited by Francisco J. Martínez-López , Rafael Anaya, Rocio Aguilar, Sebastián Molinillo, London and New York: Springer, 2016.
MODULE 2:
Florian Kaefer, Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries, Cham, Switzerland: Springer, 2021. (only chapter 1, "Understanding place brading")
Paganoni, M.C. (2015). City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality. Basingstoke and New York: Palgrave Macmillan
Rettie, Kathleen, "Canada's National Parks: Nationhood, Tourism and the Utility of Nature", in Commercial Nationalism and Tourism. Selling the National Story, edited by Leanne White, Bristol: Channel View Publications, 2017.
Singh, Sagar, "When the Incredible Got Lost in Controversies: Selling Tourism in India", in Commercial Nationalism and Tourism. Selling the National Story, edited by Leanne White, Bristol: Channel View Publications, 2017.
MODULE 3:
Andrew Duffey, "If I say you're authentic, then you're authentic: Power and privilege revealed in travel blogs", Tourist Studies, 2019-12, Vol.19 (4), p.569-584.
Lingxu Zhou, "Hitchhiking tourism and social trust: exploring Chinese experiences through travel blogs", Annals of Tourism Research, 2020-03, Vol.81, p.102853.
Graziano Teresa and Valentina Erminia Albanese, "Online Place Branding for Natural Heritage: Institutional Strategies and Users' Perceptions of Mount Etna (Italy)" Heritage 2020, 3(4), 1539-1558.
Martínez-López, Francisco J, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas, Sebastián Molinillo, "Brand and Social Web", in Online Brand Communities Using the Social Web for Branding and Marketing, edited by Francisco J. Martínez-López , Rafael Anaya, Rocio Aguilar, Sebastián Molinillo, London and New York: Springer, 2016.
MODULE 2:
Florian Kaefer, Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries, Cham, Switzerland: Springer, 2021. (only chapter 1, "Understanding place brading")
Paganoni, M.C. (2015). City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality. Basingstoke and New York: Palgrave Macmillan
Rettie, Kathleen, "Canada's National Parks: Nationhood, Tourism and the Utility of Nature", in Commercial Nationalism and Tourism. Selling the National Story, edited by Leanne White, Bristol: Channel View Publications, 2017.
Singh, Sagar, "When the Incredible Got Lost in Controversies: Selling Tourism in India", in Commercial Nationalism and Tourism. Selling the National Story, edited by Leanne White, Bristol: Channel View Publications, 2017.
MODULE 3:
Andrew Duffey, "If I say you're authentic, then you're authentic: Power and privilege revealed in travel blogs", Tourist Studies, 2019-12, Vol.19 (4), p.569-584.
Lingxu Zhou, "Hitchhiking tourism and social trust: exploring Chinese experiences through travel blogs", Annals of Tourism Research, 2020-03, Vol.81, p.102853.
Graziano Teresa and Valentina Erminia Albanese, "Online Place Branding for Natural Heritage: Institutional Strategies and Users' Perceptions of Mount Etna (Italy)" Heritage 2020, 3(4), 1539-1558.
Assessment methods and Criteria
The test is computer-based and is made up of 38 closed questions (multiple choice or true or false). The duration of the test is 30 minutes.
The questions are based on the reading material, lectures' notes and any additional material to be found on Ariel.
The questions are based on the reading material, lectures' notes and any additional material to be found on Ariel.
L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH - University credits: 9
Lessons: 60 hours
Professor:
Paravano Cristina
Educational website(s)
Professor(s)
Reception:
Wednesday 8,30-11,30
Microsoft Teams