Economics and Marketing of Animal Products

The program is divided according to the modules of possible different teachers as described below:
Learning Unit: "Economia delle produzioni zootecniche"
Frontal lessons
● Analysis of the economic system of animal production: general considerations
● Subsystem of demand: the variables that influence consumption
● Supply subsystem: economic and developmental condition of the livestocks
● The agri-food system: references
● Food consumption
● The link between the agricultural enterprise and the market
● The role of agriculture in the economic system
● Italian agriculture and animal production
● The main sectors of animal production

Exercises
● Description of the main livestock supply chains: beef, pork, poultry, milk and dairy products and fish.
● Assignment of a "minor" supply chain of animal origin: the activity will take place in groups of 4/5 students who will have to use the notions learned during the course to try to develop an analysis of the supply chain to be presented and discussed during the course through a frontal presentation.

Learning Unit: "Marketing"
Frontal lessons
● The nature and economic purpose of the company
● The organizational structure and classification of companies
● The budget analysis and the budget index system
● Marketing and business strategy
● Strategic corporate governance
● Strategy as a model for researching business success
● Strategic analysis of the external environment
● Building competitive advantage
● Operational marketing

Exercises
The exercises are carried out during the course and involve the development of a marketing strategy relating to an innovative product of the "minor" supply chain of animal origin analyzed in the Learning Unit "Economia delle produzioni zootecniche". The activity will take place in groups of 4/5 students who will have to use the notions learned during the course to try to develop an analysis to be presented and discussed during the course through a frontal presentation.