Trade Show, Event and Congress Design and Management Progea
1st level vocational master
A.Y. 2025/2026
Study area
Social Sciences and Law
The vocational master programme in Trade Show, Event and Congress Design and Management - PROGEA is organised in collaboration with Fondazione Fiera Milano. Its goal is to train future Exhibition Managers and Event Managers, i.e. professionals in charge of designing, planning and organising individual and collective events, and in particular structured and complex projects.
The programme explores two different perspectives: that of companies, which use trade shows and events for communication purposes; and that of trade show organisers, PCOs (professional congress organisers), specialised communication agencies and event agencies.
The vocational master programme in Trade Show, Event and Congress Design and Management - PROGEA will consist of 414 hours (40 CFUs) of face-to-face teaching and 86 hours (7 CFUs) of other forms of training. To complete the programme, students must take a 250-hour internship (10 CFUs) and a final exam (3 CFUs) consisting of the preparation of a thesis on the internship experience. A total of 60 CFUs are awarded for the vocational master.
Teaching is structured as follows:
-Marketing and Communication
-Concept and Brand;
-Visual elements and Setups
-Organisation and Management
-Team working, professional development and interview simulation
Admitted applicants must pay an enrolment fee amounting to 7.916 euros and 2 scholarships are foreseen, financed by Fondazione Fiera Milano, for an amount equal to 7,900 euros each.
The programme explores two different perspectives: that of companies, which use trade shows and events for communication purposes; and that of trade show organisers, PCOs (professional congress organisers), specialised communication agencies and event agencies.
The vocational master programme in Trade Show, Event and Congress Design and Management - PROGEA will consist of 414 hours (40 CFUs) of face-to-face teaching and 86 hours (7 CFUs) of other forms of training. To complete the programme, students must take a 250-hour internship (10 CFUs) and a final exam (3 CFUs) consisting of the preparation of a thesis on the internship experience. A total of 60 CFUs are awarded for the vocational master.
Teaching is structured as follows:
-Marketing and Communication
-Concept and Brand;
-Visual elements and Setups
-Organisation and Management
-Team working, professional development and interview simulation
Admitted applicants must pay an enrolment fee amounting to 7.916 euros and 2 scholarships are foreseen, financed by Fondazione Fiera Milano, for an amount equal to 7,900 euros each.
To be eligible for the programme, candidates must hold a Bachelor's degree in any class pursuant to Ministerial Decree 270/2004, and be proficient in English.
Career opportunities for students of the programme include roles such as trade show or congress organisers, as well as other jobs at event agencies (including digital ones), trade fair districts, congress centres, exhibition and shop fitters, communication departments of large companies, web agencies.
- For administrative information on admission applications, enrolments, payments, final parchment, contact us online via the InformaStudenti platform > Post-Graduate Category > Master
https://www.unimi.it/it/studiare/servizi-gli-studenti/segreterie-informastudenti - Fondazione Fiera Milano Accademia
Largo Domodossola, 1 - 20145 Milano
https://www.accademiafieramilano.it/i-nostri-corsi/master-progea.html
[email protected]
+390249976381
Courses list
Open sessions
| Courses or activities | Professor(s) | ECTS | Total hours | Language |
|---|---|---|---|---|
| Compulsory | ||||
| Concept and Brand | Revoltella Susanna
|
6 | 64 | Italian |
| Final Examination | 3 | Italian | ||
| Marketing and Communication | 19 | 188 | Italian | |
| Organisation and Management | 8 | 88 | Italian | |
| Team Working, Professional Development and Interview Simulation | 7 | 86 | Italian | |
| Training Internship | 10 | 250 | Italian | |
| Visual Elements and Setups | 7 | 74 | Italian | |
Enrolment
Call for applications
The call for applications is being finalized. Please refer to the call, once it is available, for admission test dates and contents, and how to register.
Application for admission: application deadlines will be published shortly.
The call for applications is being finalized