Public and Corporate Communication (COM)

Studenti in aula informatica
Public and Corporate Communication (COM)
Course sheet
A.Y. 2023/2024
Master programme
LM-59 - Advertising and business communication
Master programme
120
ECTS
Access
Limited enrolment with admission test
2
Years
Course location
Milano
Language
Italian, English
This degree programme aims to provide graduates with a range of specialisations in the fields of public communication, corporate communication, marketing, advertising and market and opinion research. The educational and cultural project of the course intends to offer an advanced and interdisciplinary education and training with a strong opening to the world of enterprise in the domestic and international contexts and to communication activities within public and political organisations.
Among the foreseeable professional outlets for graduates of the master's degree in public and business communication are:
· Positions of high responsibility in the organization and management of press offices, external relations and Public relations Offices (URP);
· Planners and managers of institutional and enterprise communication plans;
· Experts in e-government in public administrations at local, provincial, regional and national level;
· Researchers and analysts in demoscopic institutes, market research, political analysis and public policy;
· Experts in the representation of interests at profit and non-profit enterprises, associations, public and private government agencies at sub-national, national, and international level;
· Political marketing consultants for parties and candidates

Employment statistics (Almalaurea)
The MA in Public and Corporate Communication, through the Department of Social and Political Sciences, has signed exchange agreements with the Japanese university "Doshisha" (Tokio).
Students can attend a semester in the faculties and graduate courses specified in the agreements, and have their exams recognized, as in the Erasmus program. An excellent knowledge of the English language, properly certified, is required to participate. Special calls establish other conditions to enter the selection. These exchanges do not enjoy any financial support from the University of Milano.
Course attendance is highly recommended.
Enrolment
To be admitted to the course students must sit an examination to check their linguistic-communication capabilities.
Admission to the degree programme requires applicants to have a degree in the following classes:
L-20 Scienze della comunicazione, L-36 Scienze politiche e delle relazioni internazionali, L-18 Scienze dell'economia e della gestione aziendale, L-1 - Classe delle lauree in beni culturali, L-3 - Classe delle lauree in discipline delle arti figurative, della musica, dello spettacolo e della moda, L-5 - Classe delle lauree in filosofia, L-6 - Classe delle lauree in geografia, L-10 - Classe delle lauree in lettere, L-11 - Classe delle lauree in lingue e culture moderne, L-12 - Classe delle lauree in mediazione linguistica, L-14 - Classe delle lauree in scienze dei servizi giuridici, L-15 - Classe delle lauree in scienze del turismo, L-16 - Classe delle lauree in scienze dell'amministrazione e dell'organizzazione, L-19 - Classe delle lauree in scienze dell'educazione e della formazione, L-42 - Classe delle lauree in storia, L-31 Scienze e tecnologie informatiche,
L-24 - Classe delle lauree in scienze e tecniche psicologiche, L-33 - Classe delle lauree in scienze economiche, L-36 - Classe delle lauree in scienze politiche e delle relazioni internazionali, L-37 - Classe delle lauree in scienze sociali per la cooperazione, lo sviluppo e la pace, L-39 - Classe delle lauree in servizio sociale, L-40 - Classe delle lauree in sociologia;
nonché la laurea conseguita in classi diverse dalle precedenti a condizione che i laureati abbiano acquisito almeno 50 crediti nei settori scientifico-disciplinari:
- M-FIL/05 Filosofia e teoria dei linguaggi
- L-LIN/01 Glottologia e linguistica generale
- L-FIL-LET/12 Linguistica italiana
- M-STO/04 Storia contemporanea
- M-STO/05 Storia moderna
- INF/01 Informatica o ING-INF/05 Sistemi di elaborazione delle informazioni
- SPS/08 Sociologia dei processi culturali e comunicativi
- SPS/07 Sociologia generale
- SPS/04 Scienza politica
- SPS/11 - Sociologia dei fenomeni politici
- SPS/09 - Sociologia dei processi economici e del lavoro
- SPS/10 - Sociologia dell'ambiente e del Territorio
- L-LIN/12 Lingua e traduzione-Lingua inglese
- L-ART/03 Storia dell'arte contemporanea
- L-ART/05 Storia del teatro e dello spettacolo
- L-ART/06 Cinema, fotografia e televisione
- L-FIL-LET/10 Letteratura italiana
- L-FIL-LET/11 Letteratura italiana contemporanea
- SECS-P/01 - Economia politica
- SECS-P/02 - Politica economica
- SECS-P/06 Economia applicata
- SECS-P/07 Economia aziendale
- SECS-P/08 Economia e gestione delle imprese
- SECS-P/10 Organizzazione aziendale
- SECS-S /01 Statistica
- SECS-S /05 Statistica sociale
- IUS/01 Diritto privato
- IUS/04 Diritto Commerciale
- IUS/10 Diritto amministrativo
- IUS/08 Diritto costituzionale
- IUS/09 Istituzioni di diritto pubblico
- IUS/13 Diritto internazionale
- IUS/14 Diritto dell'unione europea
- M-PSI/01 Psicologia generale
- M-PSI/05 Psicologia sociale
- M-PSI/06 -Psicologia del lavoro e delle organizzazioni.

Places available: 200 + 30 reserved for non-EU citizens + 3 reserved for students in the Marco Polo project

Call for applications

Please refer to the call for admission test dates and contents, and how to register.

Application for admission: from 15/03/2023 to 25/08/2023

Admission test date : 06/09/2023

Application for matriculation: from 12/09/2023 to 19/09/2023

Read the Call


Attachments and documents

Test room

Ranking List extra ue

Programme description and courses list
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Communication Methods and Techniques 9 60 Italian SPS/08
Data Analysis 9 60 Italian SPS/07
Web Communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Marketing (advanced) 9 60 Italian SECS-P/08
Optional
Cross-Media Communication 9 60 Italian SPS/08
Sociology of Consumption 9 60 Italian SPS/08
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Advertising and Integrated Communication 9 60 Italian SPS/08
Information, Rights and Digital Markets 9 60 Italian IUS/05 IUS/10
Social and Institutional Communication 9 60 Italian SPS/08
Optional
Behavioural Sociology 9 60 English SPS/07
Datafied Society 9 60 English SPS/08
Optional activities and study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies:
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 Italian First trimester SPS/07
Datafied Society 9 60 English Third trimester SPS/08
Web Communication 9 60 English First trimester INF/01
2 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Communication Methods and Techniques 9 60 Italian First trimester SPS/08
Cross-Media Communication 9 60 Italian Second trimester SPS/08
- The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English Third trimester SPS/07
Sociology of Consumption 9 60 Italian Second trimester SPS/08
be activated by the A.Y. 2024/2025
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Consumer and Shopping Behaviour 9 60 Italian SECS-P/08
Optional
Corporate Communication and Public Relations 9 60 Italian SPS/08
Second trimester
Courses or activities ECTS Total hours Language SSD
Optional
Neuro Marketing Research 9 60 Italian SECS-P/08
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 Italian
Optional activities and study plan rules
15 - The student must obtain 9 CFU from one or more optional activities:
Courses or activities ECTS Total hours Language Lesson period SSD
Corporate Communication and Public Relations 9 60 Italian First trimester SPS/08
Neuro Marketing Research 9 60 Italian Second trimester SECS-P/08
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Introduction to R 3 20 English SPS/07
Second trimester
Courses or activities ECTS Total hours Language SSD
Optional
Investigative Journalism Workshop 3 20 Italian SPS/08
Lab: Survey Methods and Techniques 3 20 Italian SPS/07
Open sessions
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian
Optional activities and study plan rules
6 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also the 'Survey Methods and Techniques' Lab and 'Methods and tools for analysing and presenting open data' Lab, 'Introduction to R' Lab
Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Open sessions
Lab: Introduction to R 3 20 English First trimester SPS/07
Lab: Survey Methods and Techniques 3 20 Italian Second trimester SPS/07
- The student must obtain 9 CFU from one or more optional activities
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Data Analysis 9 60 English SPS/07
Digital Society 9 60 English SPS/08
Economics of Communication 9 60 English SECS-P/06
Web Communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication Research 9 60 English SPS/08
Marketing (advanced) 9 60 English SECS-P/08
Optional
Consumer Culture 9 60 English SPS/08
Human Resources Management 9 60 English SECS-P/10
Public Opinion Research 9 60 English SPS/11
Third trimester
Courses or activities ECTS Total hours Language SSD
Optional
Behavioural Sociology 9 60 English SPS/07
Datafied Society 9 60 English SPS/08
Market Regulation and Business Practices 9 60 English IUS/05
Research Design 9 60 English SPS/07
Optional activities and study plan rules
11 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Datafied Society 9 60 English Third trimester SPS/08
Human Resources Management 9 60 English Second trimester SECS-P/10
12 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Economics of Communication 9 60 English First trimester SECS-P/06
Research Design 9 60 English Third trimester SPS/07
3 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies:
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 English First trimester SPS/07
Digital Society 9 60 English First trimester SPS/08
Web Communication 9 60 English First trimester INF/01
8 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English Third trimester SPS/07
Market Regulation and Business Practices 9 60 English Third trimester IUS/05
9 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Consumer Culture 9 60 English Second trimester SPS/08
Public Opinion Research 9 60 English Second trimester SPS/11
be activated by the A.Y. 2024/2025
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Advertising Communication 9 60 English SPS/08
Corporate Communication 9 60 English SPS/08
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Introduction to R 3 20 English SPS/07
Open sessions
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian
Optional activities and study plan rules
7 - The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Open sessions
Lab: Introduction to R 3 20 English First trimester SPS/07
- The student must obtain 9 CFU from one or more optional activities
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Coding for Computational Social Science 6 40 English INF/01
Cybersecurity and Privacy Preservation Techniques and Digital Security and Privacy 6 40 Italian IUS/01 IUS/09 IUS/14
Data Analysis 9 60 English SPS/07
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication Research 9 60 English SPS/08
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Analytics for Complex Organizations 6 40 English SECS-P/10
Behavioural Sociology 9 60 English SPS/07
Multivariate Analysis for Social Scientists 6 40 English SPS/04
Social and Political Attitudes 6 40 English SPS/11
be activated by the A.Y. 2024/2025
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Big Data Analytics 6 40 English SPS/04
Policy Design Analysis and Evaluation 12 80 English INF/01 SPS/04
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Network Analysis 6 40 English SPS/07
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Introduction to R 3 20 English SPS/07
Open sessions
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian
Optional activities and study plan rules
- The student must obtain 9 CFU from one or more optional activities
- The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Open sessions
Lab: Introduction to R 3 20 English First trimester SPS/07
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Society 9 60 English SPS/08
Optional
Data Analysis 9 60 English SPS/07
Web Communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication Research 9 60 English SPS/08
Public Opinion Research 9 60 English SPS/11
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Globalization and Cultural Diversity 6 40 Italian SPS/08
Research Design 9 60 English SPS/07
Survey Methods 6 40 English SPS/07
Optional
Behavioural Sociology 9 60 English SPS/07
Optional activities and study plan rules
14 - The student must obtain 9 CFU from one or more optional activities.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English Third trimester SPS/07
Data Analysis 9 60 English First trimester SPS/07
Web Communication 9 60 English First trimester INF/01
be activated by the A.Y. 2024/2025
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Coding for Computational Social Science 6 40 English INF/01
Journalism, Media and Politics 9 60 English SPS/08
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Datafied Society 9 60 English SPS/08
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Introduction to R 3 20 English SPS/07
Open sessions
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian
Optional activities and study plan rules
7 - The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Open sessions
Lab: Introduction to R 3 20 English First trimester SPS/07
- The student must obtain 9 CFU from one or more optional activities
Learn more
Location
Milano
Head of study programme
Erasmus and international mobility tutor 
Study plan tutor
Internship tutor
Seminar and workshop tutor
Credit recognition tutor
Quality Assurance Delegate
Contacts

The tuition fees for students enrolled in Bachelor's, Master's and single-cycle degree programmes are divided into two instalments with different calculation methods and payment schedules:

  • The amount of the first instalment is the same for all students
  • The amount of the second instalment varies according to the ISEE University value, the degree programme and the student status (on track / off track for one year or off track for more than a year) 
  • An additional fee is due for online programmes

The University also offers:

  • Concessions for students meeting high merit requirements
  • Diversified tuition fees according to the student's home country for international students with assets/income abroad
  • Concessions for international students with refugee status

Scholarships and benefits

The University provides a range of financial benefits to students meeting special requirements (merit, financial or personal conditions, international students).

Learn more