Public and Corporate Communication (Classe LM-59)-Enrolled from 2015/2016 to 2018/2019 Academic Year

Master programme

A.Y. 2019/2020

LM-59 - Scienze della comunicazione pubblica, d'impresa e pubblicità (EN)

Go to the programme website

Master programme

120

ECTS

Access

Limited enrolment with admission test

Years

Milano

Italian, English

Course objectives

This degree programme aims to provide graduates with a range of specialisations in the fields of public communication, corporate communication, marketing, advertising and market and opinion research. The educational and cultural project of the course intends to offer an advanced and interdisciplinary education and training with a strong opening to the world of enterprise in the domestic and international contexts and to communication activities within public and political organisations.

Career and employment

Tra gli sbocchi professionali prevedibili per i laureati della Laurea Magistrale in Comunicazione Pubblica e d'Impresa si segnalano:
· posizioni di elevata responsabilità nell'organizzazione e gestione di uffici stampa, relazioni esterne e uffici relazioni con il pubblico (URP);
· progettisti e responsabili dei piani di comunicazione istituzionali e di impresa;
· esperti di e-government nelle pubbliche amministrazioni a livello locale, provinciale, regionale e nazionale;
· ricercatori e analisti negli istituti demoscopici e di market research;
· esperti di azioni di rappresentanza di interessi presso aziende, associazioni e enti pubblici e privati anche a livello internazionale;
· consulenti di marketing politico per partiti e candidati.

Employment statistics (Almalaurea)

Entry requirements

Per l'ammissione gli studenti dovranno sostenere una prova nel corso della quale saranno verificate le competenze nella lingua inglese e le conoscenze nei settori di informatica, marketing, teorie della comunicazione.

Study abroad

The MA in Public and Corporate Communication, through the Department of Social and Political Sciences, has signed exchange agreements with the Australian universities "University of South Australia" (Adelaide) and "Griffith University" (Brisbane), the Canadian University "Prince Edward Island", and the American University "George Mason University" (Virginia, USA).
Students can attend a semester in the faculties and graduate courses specified in the agreements, and have their exams recognized, as in the Erasmus program. An excellent knowledge of the English language, properly certified, is required to participate. Special calls establish other conditions to enter the selection. These exchanges do not enjoy any financial support from the University of Milano.

Course attendance

La frequenza è fortemente consigliata.

Courses list

Curriculum: Communication and marketing

course year not available

First trimester

Courses or activities	Max ECTS	Total hours	Language	SSD
Optional
Communication Methods and Techniques	9	60	Italian	SPS/08
Cross-Media Communication	9	60	Italian	SPS/08
Web Communication	9	60	English	INF/01

Second trimester

Courses or activities	Max ECTS	Total hours	Language	SSD
Compulsory
Marketing (advanced)	9	60	Italian	SECS-P/08
Sociology of Consumption	9	60	Italian	SPS/08

Third trimester

Courses or activities	Max ECTS	Total hours	Language	SSD
Optional
Advertising and Integrated Communication	9	60	Italian	SPS/08

Open sessions

There are no specific sessions for these activities (e.g. open online courses).

Courses or activities	Max ECTS	Total hours	Language	SSD
Compulsory
Media and Information Law (Advanced)	9	60	Italian	IUS/05 IUS/10
Public and Social Communication	9	60	Italian	SPS/08
Optional
Data Analysis	9	60	Italian	SECS-S/01
Digital Communication	9	60	Italian	INF/01
Digital Media and Global Communication	9	60	English	SPS/08

Optional activities and study plan rules

1 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
L'esame di Analisi dei dati è obbligatorio per gli studenti che non abbiano sostenuto un esame di statistica di almeno 6 CFU nel triennio

Courses or activities	Max ECTS	Total hours	Language	Lesson period	SSD
Data Analysis	9	60	Italian	Open sessions	SECS-S/01
Digital Media and Global Communication	9	60	English	Open sessions	SPS/08

10 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.

Courses or activities	Max ECTS	Total hours	Language	Lesson period	SSD
Communication Methods and Techniques	9	60	Italian	First trimester	SPS/08
Cross-Media Communication	9	60	Italian	First trimester	SPS/08

2 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.

Courses or activities	Max ECTS	Total hours	Language	Lesson period	SSD
Advertising and Integrated Communication	9	60	Italian	Third trimester	SPS/08
Digital Communication	9	60	Italian	Open sessions	INF/01
Web Communication	9	60	English	First trimester	INF/01

First trimester

Courses or activities	Max ECTS	Total hours	Language	SSD
Compulsory
Consumer and Shopping Behaviour	9	60	Italian	SECS-P/08
Corporate Communication and Public Relations	9	60	Italian	SPS/08

Second trimester

Courses or activities	Max ECTS	Total hours	Language	SSD
Optional
Neuromarketing	6	40	Italian	SECS-P/08

Conclusive activities

There are no specific sessions for these activities (e.g. open online courses).

Courses or activities	Max ECTS	Total hours	Language	SSD
Compulsory
Final Exam	21	0	Italian

Optional activities and study plan rules

6 - Lo studente deve conseguire 9 CFU a scelta libera.

7 - Lo studente deve conseguire 9 CFU a scelta tra ulteriori attività formative (stage, tirocini, laboratorio).

Curriculum: Corporate Communication

course year not available

First trimester

Courses or activities	Max ECTS	Total hours	Language	SSD
Optional
Economics of Communication	9	60	English	SECS-P/06
Web Communication	9	60	English	INF/01

Second trimester

Courses or activities	Max ECTS	Total hours	Language	SSD
Compulsory
Communication Research	9	60	English	SPS/07
Marketing (advanced)	9	60	English	SECS-P/08
Optional
Consumer Culture	9	60	English	SPS/07
Human Resources Management	9	60	English	SECS-P/10

Third trimester

Courses or activities	Max ECTS	Total hours	Language	SSD
Compulsory
Market Regulation and Business Practices	9	60	English	IUS/05

Open sessions

There are no specific sessions for these activities (e.g. open online courses).

Courses or activities	Max ECTS	Total hours	Language	SSD
Optional
Data Analysis	9	60	English	SECS-S/01
Digital Media and Global Communication	9	60	English	SPS/08
Network Society	9	60	English	SPS/07
Public Opinion Analysis	9	60	English	SPS/11
Research Methods	9	60	English	SPS/07

Optional activities and study plan rules

11 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.

Courses or activities	Max ECTS	Total hours	Language	Lesson period	SSD
Digital Media and Global Communication	9	60	English	Open sessions	SPS/08
Human Resources Management	9	60	English	Second trimester	SECS-P/10

12 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.

Courses or activities	Max ECTS	Total hours	Language	Lesson period	SSD
Economics of Communication	9	60	English	First trimester	SECS-P/06
Research Methods	9	60	English	Open sessions	SPS/07

3 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
L'esame di Data analysis è obbligatorio per gli studenti che non abbiano sostenuto un esame di statistica di almeno 6 CFU nel triennio

Courses or activities	Max ECTS	Total hours	Language	Lesson period	SSD
Data Analysis	9	60	English	Open sessions	SECS-S/01
Network Society	9	60	English	Open sessions	SPS/07
Web Communication	9	60	English	First trimester	INF/01

9 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.

Courses or activities	Max ECTS	Total hours	Language	Lesson period	SSD
Consumer Culture	9	60	English	Second trimester	SPS/07
Public Opinion Analysis	9	60	English	Open sessions	SPS/11

First trimester

Courses or activities	Max ECTS	Total hours	Language	SSD
Compulsory
Advertising Strategy	9	60	English	SPS/08
Corporate Communication	9	60	English	SPS/08

Conclusive activities

There are no specific sessions for these activities (e.g. open online courses).

Courses or activities	Max ECTS	Total hours	Language	SSD
Compulsory
Final Exam	21	0	Italian

Optional activities and study plan rules

6 - Lo studente deve conseguire 9 CFU a scelta libera.

7 - Lo studente deve conseguire 9 CFU a scelta tra ulteriori attività formative (stage, tirocini, laboratorio).

Curriculum: PUBLIC OPINION, MARKET AND COMMUNICATION RESEARCH

course year not available

First trimester

Courses or activities	Max ECTS	Total hours	Language	SSD
Optional
Web Communication	9	60	English	INF/01

Second trimester

Courses or activities	Max ECTS	Total hours	Language	SSD
Optional
Communication Research	9	60	English	SPS/07

Third trimester

Courses or activities	Max ECTS	Total hours	Language	SSD
Compulsory
Survey Methods	6	40	English	SPS/07

Open sessions

There are no specific sessions for these activities (e.g. open online courses).

Courses or activities	Max ECTS	Total hours	Language	SSD
Compulsory
Network Society	9	60	English	SPS/07
Public Opinion Analysis	9	60	English	SPS/11
Research Methods	9	60	English	SPS/07
Optional
Comparative Political Behaviour	9	60	English	SPS/11
Data Analysis	9	60	English	SECS-S/01
Digital Media and Global Communication	9	60	English	SPS/08
Political Marketing and Public Affairs	9	60	English	SPS/08

Optional activities and study plan rules

4 - Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.
L'esame di Data analysis è obbligatorio per gli studenti che non abbiano sostenuto un esame di statistica di almeno 6 CFU nel triennio

Courses or activities	Max ECTS	Total hours	Language	Lesson period	SSD
Data Analysis	9	60	English	Open sessions	SECS-S/01
Web Communication	9	60	English	First trimester	INF/01

- Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.

Courses or activities	Max ECTS	Total hours	Language	Lesson period	SSD
Communication Research	9	60	English	Second trimester	SPS/07
Comparative Political Behaviour	9	60	English	Open sessions	SPS/11

- Lo studente deve conseguire 9 CFU in uno degli insegnamenti di seguito indicati.

Courses or activities	Max ECTS	Total hours	Language	Lesson period	SSD
Digital Media and Global Communication	9	60	English	Open sessions	SPS/08
Political Marketing and Public Affairs	9	60	English	Open sessions	SPS/08

First trimester

Courses or activities	Max ECTS	Total hours	Language	SSD
Compulsory
Big Data and Digital Methods	12	80	English	INF/01 SPS/08
Media and Politics	9	60	English	SPS/08

Conclusive activities

There are no specific sessions for these activities (e.g. open online courses).

Courses or activities	Max ECTS	Total hours	Language	SSD
Compulsory
Final Exam	21	0	Italian

Optional activities and study plan rules

6 - Lo studente deve conseguire 9 CFU a scelta libera.

7 - Lo studente deve conseguire 9 CFU a scelta tra ulteriori attività formative (stage, tirocini, laboratorio).

Course location

Milano

Reference professors and contacts

Docenti tutor

Prof. Sergio Splendore ([email protected])
Prof. Marco Gambaro ([email protected])
Per tutte le richieste di informazioni è possibile scrivere a [email protected]

Reference structures

Department of Social and Political Sciences

Department of Economics, Management and Quantitative Methods

Department of International, Legal, Historical and Political Studies

Contacts