Public and Corporate Communication (COM)

Studenti in aula informatica
Public and Corporate Communication (COM)
Course sheet
A.Y. 2021/2022
Master programme
LM-59 - Advertising and business communication
Master programme
120
ECTS
Access
Limited enrollment with admission test
2
Years
Course location
Milano
Language
Italian, English
This degree programme aims to provide graduates with a range of specialisations in the fields of public communication, corporate communication, marketing, advertising and market and opinion research. The educational and cultural project of the course intends to offer an advanced and interdisciplinary education and training with a strong opening to the world of enterprise in the domestic and international contexts and to communication activities within public and political organisations.
Among the foreseeable professional outlets for graduates of the master's degree in public and business communication are:
· Positions of high responsibility in the organization and management of press offices, external relations and Public relations Offices (URP);
· Planners and managers of institutional and enterprise communication plans;
· Experts in e-government in public administrations at local, provincial, regional and national level;
· Researchers and analysts in demoscopic institutes, market research, political analysis and public policy;
· Experts in the representation of interests at profit and non-profit enterprises, associations, public and private government agencies at sub-national, national, and international level;
· Political marketing consultants for parties and candidates

Employment statistics (Almalaurea)
The MA in Public and Corporate Communication, through the Department of Social and Political Sciences, has signed exchange agreements with the Australian university "University of South Australia" (Adelaide).
Students can attend a semester in the faculties and graduate courses specified in the agreements, and have their exams recognized, as in the Erasmus program. An excellent knowledge of the English language, properly certified, is required to participate. Special calls establish other conditions to enter the selection. These exchanges do not enjoy any financial support from the University of Milano.

Attendance is strongly recommended

Enrollment

Applicants will have to take a test assessing their English language proficiency and their skills in the fields of information technology, marketing, statistics and communication theories.

Places available: 200 + 30 reserved for non-EU citizens

Call for applications

Please refer to the call for admission test dates and contents, and how to register.

Application for admission: from 30/03/2021 to 30/08/2021

Admission test date and venue: 06/09/2021 - da remoto

Application for matriculation: from 21/09/2021 to 24/09/2021

Read the Call


Attachments and documents

Regolamento test


Test 6 settembre

Le istruzioni per partecipare al test del 6 settembre sono contenute nel documento "regolamento test" qui pubblicato. Il link per accedere al sistema di erogazione del test verrà inviato all'indirizzo email comunicato in fase di ammissione.

Programme description and courses list
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Social and Institutional Communication 9 60 Italian SPS/08
Optional
Behavioural Sociology 9 60 English SPS/07
Communication Methods and Techniques 9 60 Italian SPS/08
Cross-media Communication 9 60 Italian SPS/08
Data Analysis 9 60 Italian SECS-S/01 SPS/07
Web communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Marketing (advanced) 9 60 Italian SECS-P/08
Optional
Sociology of Consumption 9 60 Italian SPS/08
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Advertising and Integrated Communication 9 60 Italian SPS/08
Information, Rights and Digital Markets 9 60 Italian IUS/05 IUS/10
Optional
Datafied Society 9 60 English SPS/08
Optional activities and study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies:
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 Italian First trimester SECS-S/01 SPS/07
Datafied Society 9 60 English Third trimester SPS/08
Web communication 9 60 English First trimester INF/01
2 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Communication Methods and Techniques 9 60 Italian First trimester SPS/08
Cross-media Communication 9 60 Italian First trimester SPS/08
- The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Sociology of Consumption 9 60 Italian Second trimester SPS/08
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Consumer and shopping behaviour 9 60 Italian SECS-P/08
Optional
Corporate Communication and Public Relations 9 60 Italian SPS/08
Second trimester
Courses or activities ECTS Total hours Language SSD
Optional
Neuro marketing research 9 60 Italian SECS-P/08
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 Italian
Optional activities and study plan rules
15 - The student must obtain 9 CFU from one or more optional activities:
Courses or activities ECTS Total hours Language Lesson period SSD
Corporate Communication and Public Relations 9 60 Italian First trimester SPS/08
Neuro marketing research 9 60 Italian Second trimester SECS-P/08
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Introduciton to R 3 20 English SPS/07
Lab: Methods and tools for analysing and presenting open data 3 20 Italian SPS/07
Second trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Survey Methods and Techniques 3 20 Italian SPS/07
Optional activities and study plan rules
6 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also the 'Survey Methods and Techniques' Lab and 'Methods and tools for analysing and presenting open data' Lab, 'Introduction to R' Lab
Courses or activities ECTS Total hours Language Lesson period SSD
Lab: Introduciton to R 3 20 English First trimester SPS/07
Lab: Methods and tools for analysing and presenting open data 3 20 Italian First trimester SPS/07
Lab: Survey Methods and Techniques 3 20 Italian Second trimester SPS/07
- The student must obtain 9 CFU from one or more optional activities
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Behavioural Sociology 9 60 English SPS/07
Data Analysis 9 60 English SPS/07
Digital Society 9 60 English SPS/07
Economics of communication 9 60 English SECS-P/06
Web communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication research 9 60 English SPS/08
Marketing (advanced) 9 60 English SECS-P/08
Optional
Consumer culture 9 60 English SPS/07
Human Resources Management 9 60 English SECS-P/10
Public Opinion Research 9 60 English SPS/11
Third trimester
Courses or activities ECTS Total hours Language SSD
Optional
Datafied Society 9 60 English SPS/08
Market regulation and Business practices 9 60 English IUS/05
Research Design 9 60 English SPS/07
Optional activities and study plan rules
3 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies:
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 English First trimester SPS/07
Digital Society 9 60 English First trimester SPS/07
Web communication 9 60 English First trimester INF/01
9 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Consumer culture 9 60 English Second trimester SPS/07
Public Opinion Research 9 60 English Second trimester SPS/11
11 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Datafied Society 9 60 English Third trimester SPS/08
Human Resources Management 9 60 English Second trimester SECS-P/10
12 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Economics of communication 9 60 English First trimester SECS-P/06
Research Design 9 60 English Third trimester SPS/07
8 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Market regulation and Business practices 9 60 English Third trimester IUS/05
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Advertising Communication 9 60 English SPS/08
Corporate communication 9 60 English SPS/08
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Introduciton to R 3 20 English SPS/07
Optional activities and study plan rules
7 - The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
Courses or activities ECTS Total hours Language Lesson period SSD
Lab: Introduciton to R 3 20 English First trimester SPS/07
- The student must obtain 9 CFU from one or more optional activities
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Behavioural Sociology 9 60 English SPS/07
Data Analysis 12 80 English SPS/07
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Data access and regulation 12 80 English INF/01 IUS/09
Digital Cultures and Communication research 6 40 English SPS/08
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Analytics for Complex Organizations 6 40 English SECS-P/10
Multivariate analysis for social scientists 9 60 English SPS/04
Social and political attitudes 6 40 English SPS/11
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Big data analytics 9 60 English SPS/04
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Policy design analysis and evaluation 12 80 English INF/01 SPS/04
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Society 9 60 English SPS/07
Optional
Behavioural Sociology 9 60 English SPS/07
Data Analysis 9 60 English SPS/07
Web communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication research 9 60 English SPS/08
Public Opinion Research 9 60 English SPS/11
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Datafied Society 9 60 English SPS/08
Research Design 9 60 English SPS/07
Survey methods 6 40 English SPS/07
Optional activities and study plan rules
14 - The student must obtain 9 CFU from one or more optional activities.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Data Analysis 9 60 English First trimester SPS/07
Web communication 9 60 English First trimester INF/01
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Big data and digital methods 12 80 English INF/01 SPS/08
Journalism, Media and Politics 9 60 English SPS/08
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Introduciton to R 3 20 English SPS/07
Optional activities and study plan rules
- The student must obtain 9 CFU from one or more optional activities
7 - The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
Courses or activities ECTS Total hours Language Lesson period SSD
Lab: Introduciton to R 3 20 English First trimester SPS/07
Learn more
Location
Milano
Head of study programme
Erasmus and international mobility tutor 
Study plan tutor
Internship tutor
Seminar and workshop tutor
Credit recognition tutor
Quality Assurance Delegate
Contacts

The tuition fees for students enrolled in Bachelor's, Master's and single-cycle degree programmes are divided into two instalments with different calculation methods and payment schedules:

  • The amount of the first instalment is the same for all students
  • The amount of the second instalment varies according to the ISEE University value, the degree programme and the student status (on track / off track for one year or off track for more than a year) 
  • An additional fee is due for online programmes

The University also offers:

  • Concessions for students meeting high merit requirements
  • Diversified tuition fees according to the student's home country for international students with assets/income abroad
  • Concessions for international students with refugee status

Scholarships and benefits

The University provides a range of financial benefits to students meeting special requirements (merit, financial or personal conditions, international students).

Learn more