Public and Corporate Communication
The Master's Program offers a range of specializations in the professional fields of public and corporate communications, marketing, advertising and market research. It aims to provide an interdisciplinary training with a strong link to the industry and advanced tertiary in the Italian and international labour markets, and to public and political organisations.
In particular, graduates of this course will acquire:
- a thorough knowledge of the communicative and informational dynamics between systems of communication, new media and economical, social and political subjects, with particular regard to business-consumer and citizen-institutions relations;
- strong competences concerning the acquisition of multidisciplinary application skills of methodological, technological and instrumental kind for the analysis of communication systems and information;
- knowledge in matters such as the managerial responsibility related to communication processes which can be both internal and external to companies, public and social institutions, as well as policy analysis implemented by public bodies and their impact assessment.
Professional opportunities for graduates include high-profile positions in the organizations and management of public relations departments; jobs as planners and developers of institutional, corporate and marketing communications, including advertising and fashion; positions as communication strategists in public administrations, researchers and analysts in public opinion survey and market research industry; advocacy experts with companies, organizations and public or private bodies, also at international level; and political marketing consultants for parties and candidates
Application and admission: Limited enrolment with admission test.
Access to the course is subject to passing an admission test that will verify the candidate's skills in English and knowledge in the fields of: communication theories, information technology, marketing and statistics.
Highly recommended, not mandatory
For students enrolled on bachelor’s, master’s and single cycle degree programmes are divided into two instalments of different amounts and with different payment deadlines:
- the first, corresponding to the minimum amount, is the same for all students
- the second - technically referred to as an ‘all-inclusive fee’- that is variable.
Students can also be entitled for tuition fee reductions such as:
- lowering for students who meet high merit requirements
- fixed amounts calculated on the basis of the student's citizenship group for those with income/property abroad
- support for students who have political refugee status.
More info at: Fees - current academic year
Scholarships and benefits
L’Ateneo fornisce inoltre una serie di agevolazioni economiche a favore dei propri studenti con requisiti particolari (merito, condizioni economiche o personali, studenti internazionali) come: