Public and Corporate Communication (COM)
In-person programme
Public and Corporate Communication (COM)
Course sheet
A.Y. 2026/2027
Master programme
LM-59 R - Scienze della comunicazione pubblica, d'impresa e pubblicità
The main objective of the Master's degree programme in Public and Corporate Communication is to provide students with advanced training in the theory and techniques of communication and the strategic use of information, with particular reference to corporate and digital communication in public and private contexts such as institutions and administrations, public entities, non-profit organisations and professional agencies that produce advertising and communication products (events, campaigns, press services and public relations). Students will acquire the methodological skills needed to design communication products and promotional campaigns for public bodies, companies and non-profit organisations, and develop the ability to manage internal and external communication flows of companies, public bodies and third-sector organisations. Moreover, they will acquire academic and market research skills in relation to data analysis (including digital data analysis), corporate communication and culture, with a focus on the use of new communication technologies and the study of changes in the audience's, users' and consumers' habits, as well as in public opinion and society.
To this end, the study plan includes courses in public and corporate communication, as well as courses encompassing the domains of sociology, IT and languages, up to a maximum of 69 university credits (CFU/ECTS credits). A maximum of 18 credits will be provided for completion of supplementary courses, and 39 credits for other activities, 21 of which are reserved for the final exam. The programme is divided into three curricula, each one with specific focuses: corporate communication; communication and marketing; social and cultural changes in advanced digital societies, with a focus in data analysis.
Therefore, the Master's degree programme provides the following competencies:
- English proficiency (entry requirement);
- advanced theoretical and methodological knowledge of the various fields of communication and information, with particular reference to the analysis of the media ecosystem used in the communication of companies, public bodies and non-profit organisations;
- knowledge of the main methods of academic and market research in corporate communication and organisational culture, as well as in management dynamics and the characteristics and behavioural styles of different target audiences;
- specialist knowledge and methods of audience analysis, public opinion research, market surveys and data analysis. Students will also be equipped with methodological and technical skills to collect, measure and process opinion and market research data, including large-scale digital data. They will learn how communication works (including the technologies used, the internal and external dynamics of companies, social advertising, and regulations for public entities and non-governmental organisations) and acquire a comprehensive theoretical and practical knowledge of the multidisciplinary methods and techniques related to the various fields of social communication. The programme also comprises activities aimed at developing an advanced knowledge of communication theory, consumer protection, social research and marketing.
Lastly, the programme includes workshops and/or internships at public bodies, companies and non-profit organisations, as well as mobility programmes at other Italian universities.
After obtaining their final degree, graduates can apply for PhD programmes in the fields of communication and methodology of social research.
To this end, the study plan includes courses in public and corporate communication, as well as courses encompassing the domains of sociology, IT and languages, up to a maximum of 69 university credits (CFU/ECTS credits). A maximum of 18 credits will be provided for completion of supplementary courses, and 39 credits for other activities, 21 of which are reserved for the final exam. The programme is divided into three curricula, each one with specific focuses: corporate communication; communication and marketing; social and cultural changes in advanced digital societies, with a focus in data analysis.
Therefore, the Master's degree programme provides the following competencies:
- English proficiency (entry requirement);
- advanced theoretical and methodological knowledge of the various fields of communication and information, with particular reference to the analysis of the media ecosystem used in the communication of companies, public bodies and non-profit organisations;
- knowledge of the main methods of academic and market research in corporate communication and organisational culture, as well as in management dynamics and the characteristics and behavioural styles of different target audiences;
- specialist knowledge and methods of audience analysis, public opinion research, market surveys and data analysis. Students will also be equipped with methodological and technical skills to collect, measure and process opinion and market research data, including large-scale digital data. They will learn how communication works (including the technologies used, the internal and external dynamics of companies, social advertising, and regulations for public entities and non-governmental organisations) and acquire a comprehensive theoretical and practical knowledge of the multidisciplinary methods and techniques related to the various fields of social communication. The programme also comprises activities aimed at developing an advanced knowledge of communication theory, consumer protection, social research and marketing.
Lastly, the programme includes workshops and/or internships at public bodies, companies and non-profit organisations, as well as mobility programmes at other Italian universities.
After obtaining their final degree, graduates can apply for PhD programmes in the fields of communication and methodology of social research.
Potential career opportunities for graduates of the Master's degree in Public and Corporate Communication include:
- leadership roles relating to the design, management and assessment of corporate communication plans, marketing strategies and advertising plans, and to the management of external relations;
- leadership roles relating to the design, management and assessment of social communication plans, social marketing and political and electoral marketing, as well as to the management of external relations and political and public affairs consultancy;
- leadership and advisory roles in the management of communication and marketing departments of enterprises, public entities, quaternary sector companies, market research institutes, voluntary associations, political parties and opinion research institutes;
- roles relating to the planning of corporate social responsibility initiatives. Managerial positions in research centres, opinion research institutes, voluntary associations, non-governmental organisations;
- coordination of advanced digital communication activities.
In particular, the Master's degree programme provides the skills associated with the following professional profiles:
Corporate communication and marketing expert
Job function:
- design, management and assessment of corporate communication plans, marketing strategies and advertising plans, and management of external relations;
- leadership and advisory roles in the management of communication and marketing departments of enterprises, quaternary sector companies, market research institutes, voluntary associations, political parties and opinion research institutes; coordination of advanced digital communication activities.
Professional skills:
- advanced interdisciplinary training in the field of communication and business studies, with a special focus on the main theories in sociological, economic and management studies;
- advanced knowledge of strategic planning and event organisation. Advanced knowledge of marketing techniques. Ability to conduct surveys, qualitative interviews, focus groups, analyses of data and consumer practices, as well as analyses of the functioning of complex organisations.
Employment opportunities:
Companies, marketing offices, advertising agencies, market and opinion research institutes, external relations offices, public relations agencies.
Social and political communication expert
Job function:
- design, management and assessment of social communication plans, social marketing and political and electoral marketing; management of external relations; political and public affairs consultancy;
- leadership and advisory roles in the management of communication and marketing departments of enterprises, public entities, voluntary associations, political parties and opinion research institutes;
- planning of corporate social responsibility initiatives; management tasks in research centres, opinion research institutes, voluntary associations, non-governmental organisations.
Professional skills:
- advanced interdisciplinary training in the field of communication and business studies, with a special focus on the main theories in social, communication, economic and management studies;
- advanced knowledge of strategic planning and techniques used in lobbying, including international lobbying; advanced knowledge of marketing and data analysis techniques;
- ability to conduct opinion polls, qualitative interviews and focus groups for the analysis of public opinion, social phenomena, technology, political participation and the functioning of complex organisations.
Employment opportunities:
Public administrations and private companies, marketing offices, opinion research institutes, private consultancy services, advocacy groups, external relations offices, academic career.
Employment statistics (Almalaurea)
- leadership roles relating to the design, management and assessment of corporate communication plans, marketing strategies and advertising plans, and to the management of external relations;
- leadership roles relating to the design, management and assessment of social communication plans, social marketing and political and electoral marketing, as well as to the management of external relations and political and public affairs consultancy;
- leadership and advisory roles in the management of communication and marketing departments of enterprises, public entities, quaternary sector companies, market research institutes, voluntary associations, political parties and opinion research institutes;
- roles relating to the planning of corporate social responsibility initiatives. Managerial positions in research centres, opinion research institutes, voluntary associations, non-governmental organisations;
- coordination of advanced digital communication activities.
In particular, the Master's degree programme provides the skills associated with the following professional profiles:
Corporate communication and marketing expert
Job function:
- design, management and assessment of corporate communication plans, marketing strategies and advertising plans, and management of external relations;
- leadership and advisory roles in the management of communication and marketing departments of enterprises, quaternary sector companies, market research institutes, voluntary associations, political parties and opinion research institutes; coordination of advanced digital communication activities.
Professional skills:
- advanced interdisciplinary training in the field of communication and business studies, with a special focus on the main theories in sociological, economic and management studies;
- advanced knowledge of strategic planning and event organisation. Advanced knowledge of marketing techniques. Ability to conduct surveys, qualitative interviews, focus groups, analyses of data and consumer practices, as well as analyses of the functioning of complex organisations.
Employment opportunities:
Companies, marketing offices, advertising agencies, market and opinion research institutes, external relations offices, public relations agencies.
Social and political communication expert
Job function:
- design, management and assessment of social communication plans, social marketing and political and electoral marketing; management of external relations; political and public affairs consultancy;
- leadership and advisory roles in the management of communication and marketing departments of enterprises, public entities, voluntary associations, political parties and opinion research institutes;
- planning of corporate social responsibility initiatives; management tasks in research centres, opinion research institutes, voluntary associations, non-governmental organisations.
Professional skills:
- advanced interdisciplinary training in the field of communication and business studies, with a special focus on the main theories in social, communication, economic and management studies;
- advanced knowledge of strategic planning and techniques used in lobbying, including international lobbying; advanced knowledge of marketing and data analysis techniques;
- ability to conduct opinion polls, qualitative interviews and focus groups for the analysis of public opinion, social phenomena, technology, political participation and the functioning of complex organisations.
Employment opportunities:
Public administrations and private companies, marketing offices, opinion research institutes, private consultancy services, advocacy groups, external relations offices, academic career.
Employment statistics (Almalaurea)
The MA in Public and Corporate Communication, through the Department of Social and Political Sciences, has signed exchange agreements with the Japanese university "Doshisha" (Tokio).
Students can attend a semester in the faculties and graduate courses specified in the agreements, and have their exams recognized, as in the Erasmus program. An excellent knowledge of the English language, properly certified, is required to participate. Special calls establish other conditions to enter the selection. These exchanges do not enjoy any financial support from the University of Milano.
Students can attend a semester in the faculties and graduate courses specified in the agreements, and have their exams recognized, as in the Erasmus program. An excellent knowledge of the English language, properly certified, is required to participate. Special calls establish other conditions to enter the selection. These exchanges do not enjoy any financial support from the University of Milano.
Attendance is highly recommended.
Enrolment
Admission to the Master's degree programme in Public and Corporate Communication is open to applicants holding Bachelor's degree in one of the classes listed below, or in one of the corresponding classes pursuant to Ministerial Decree 509/99 and Ministerial Decree of 16 March 2007: L-20 Communication, L-18 Business administration, L-1 - Cultural heritage, L-3 Visual arts, music, performing arts and fashion studies, L-5 Philosophy, L-6 Geography, L-10 Humanities, L-11 Modern languages and civilisations, L-12 Applied languages, L-14 Legal services, L-15 Tourism, L-16 Administration, L-19 Education and training, L-42 History, L-31 Computer science, L-24 Psychology, L-33 Economics, L-36 Political sciences and international relations, L-37 Peace studies, L-39 Social work, L-40 Sociology.
Admission is also open to applicants holding a degree that does not belong to one of the classes listed above, provided that they earned at least 50 credits (CFU/ECTS credits) in the following scientific-disciplinary sectors:
- PHIL-04/B Philosophy and Theory of Languages
- GLOT-01/A Glottology and General Linguistics
- LIFI-01/A Italian Linguistics
- HIST-03/A Contemporary History
- HIST-02/A Modern History
- INFO-01/A Computer Science
- INF-05/A Information Processing Systems
- GSPS-06/A Sociology of Cultural and Communication Processes
- GSPS-05/A General Sociology
- GSPS-04/B Political Science
- GSPS-07/A Sociology of Political Phenomena
- GSPS-08/A Sociology of Economic and Labour Processes
- GSPS-08/B Sociology of the Environment and Territory
- ANGL-01/C Language and Translation - English Language
- ARTE-01/C History of Contemporary Art
- PEMM-01/A History of Theatre and Performing Arts
- PEMM-01/B Cinema, Photography and Television
- ITAL-01/A Italian Literature
- LICO-01/A Contemporary Italian Literature
- ECON-01/A Political Economy
- ECON-02/A Economic Policy
- ECON-04/A Applied Economics
- ECON-06/A Business Economics
- ECON-07/A Business Economics and Management
- ECON-08/A Business Organisation
- STAT-01/A Statistics
- STAT-03/B Social Statistics (*SECS-S/05 → STAT-03/B*)
- GIUR-01/A Private Law
- GIUR-02/A Commercial Law
- GIUR-06/A Administrative Law
- GIUR-05/A Constitutional Law
- GIUR-05/A Public Law Institutions
- GIUR-09/A International Law
- GIUR-10/A European Union Law
- PSIC-01/A General Psychology
- PSIC-03/A Social Psychology
- PSIC-03/B Work and Organisational Psychology
Proficiency in English at level B2 or higher according to the Common European Framework of Reference for Languages (CEFR) is required for admission.
The B2-level requirement will be ascertained by the University Language Centre (SLAM) upon admission as follows:
- Valid language certificate at B2 level or higher, issued no more than three years before the application date. The list of language certificates recognized by the University is available at https://www.unimi.it/en/node/39322 .The certificate must be uploaded when submitting the online application;
- English level achieved during a University of Milan degree programme and certified by the University Language Centre (SLAM) no more than four years before the application date, including levels based on language certificates submitted by the applicant during their Bachelor's degree at the University of Milan. Verification will be carried out automatically, no documents need to be uploaded.
- Entry test administrated by the University Language Centre (SLAM) according to the calendar published on the website: (https://www.unimi.it/en/node/39267/)
Applicants who fail to submit a valid certificate or do not meet the required proficiency level will be instructed during the admission procedure to take the Entry test.
Applicants who do not take or pass the Entry test will be required to obtain a language proficiency certificate recognized by the University (see https://www.unimi.it/en/node/39322) and submit it to SLAM via the InformaStudenti service by the deadline set by the master's degree programme (https://www.unimi.it/en/node/39267/).
Applicants who fail to meet the requirement by said deadline will not be admitted to the master's degree programme and may not sit any further tests.
For admission, students must take a test aimed at assessing their expertise in the fields of IT, marketing, statistics, current affairs and communication theories.
For non-EU applicants applying for a visa, admission is subject to an assessment of their foreign qualification, in lieu of the admission test. The assessment is entrusted to an Admission Board made up of three lecturers from the degree programme.
Admission is also open to applicants holding a degree that does not belong to one of the classes listed above, provided that they earned at least 50 credits (CFU/ECTS credits) in the following scientific-disciplinary sectors:
- PHIL-04/B Philosophy and Theory of Languages
- GLOT-01/A Glottology and General Linguistics
- LIFI-01/A Italian Linguistics
- HIST-03/A Contemporary History
- HIST-02/A Modern History
- INFO-01/A Computer Science
- INF-05/A Information Processing Systems
- GSPS-06/A Sociology of Cultural and Communication Processes
- GSPS-05/A General Sociology
- GSPS-04/B Political Science
- GSPS-07/A Sociology of Political Phenomena
- GSPS-08/A Sociology of Economic and Labour Processes
- GSPS-08/B Sociology of the Environment and Territory
- ANGL-01/C Language and Translation - English Language
- ARTE-01/C History of Contemporary Art
- PEMM-01/A History of Theatre and Performing Arts
- PEMM-01/B Cinema, Photography and Television
- ITAL-01/A Italian Literature
- LICO-01/A Contemporary Italian Literature
- ECON-01/A Political Economy
- ECON-02/A Economic Policy
- ECON-04/A Applied Economics
- ECON-06/A Business Economics
- ECON-07/A Business Economics and Management
- ECON-08/A Business Organisation
- STAT-01/A Statistics
- STAT-03/B Social Statistics (*SECS-S/05 → STAT-03/B*)
- GIUR-01/A Private Law
- GIUR-02/A Commercial Law
- GIUR-06/A Administrative Law
- GIUR-05/A Constitutional Law
- GIUR-05/A Public Law Institutions
- GIUR-09/A International Law
- GIUR-10/A European Union Law
- PSIC-01/A General Psychology
- PSIC-03/A Social Psychology
- PSIC-03/B Work and Organisational Psychology
Proficiency in English at level B2 or higher according to the Common European Framework of Reference for Languages (CEFR) is required for admission.
The B2-level requirement will be ascertained by the University Language Centre (SLAM) upon admission as follows:
- Valid language certificate at B2 level or higher, issued no more than three years before the application date. The list of language certificates recognized by the University is available at https://www.unimi.it/en/node/39322 .The certificate must be uploaded when submitting the online application;
- English level achieved during a University of Milan degree programme and certified by the University Language Centre (SLAM) no more than four years before the application date, including levels based on language certificates submitted by the applicant during their Bachelor's degree at the University of Milan. Verification will be carried out automatically, no documents need to be uploaded.
- Entry test administrated by the University Language Centre (SLAM) according to the calendar published on the website: (https://www.unimi.it/en/node/39267/)
Applicants who fail to submit a valid certificate or do not meet the required proficiency level will be instructed during the admission procedure to take the Entry test.
Applicants who do not take or pass the Entry test will be required to obtain a language proficiency certificate recognized by the University (see https://www.unimi.it/en/node/39322) and submit it to SLAM via the InformaStudenti service by the deadline set by the master's degree programme (https://www.unimi.it/en/node/39267/).
Applicants who fail to meet the requirement by said deadline will not be admitted to the master's degree programme and may not sit any further tests.
For admission, students must take a test aimed at assessing their expertise in the fields of IT, marketing, statistics, current affairs and communication theories.
For non-EU applicants applying for a visa, admission is subject to an assessment of their foreign qualification, in lieu of the admission test. The assessment is entrusted to an Admission Board made up of three lecturers from the degree programme.
Places available: 200 + 30 reserved for non-EU citizens + 3 reserved for students in the Marco Polo project
Call for applications
Please refer to the call for admission test dates and contents, and how to register.
Application for admission: from 24/03/2026 to 25/08/2026
Application for enrolment: from 08/09/2026 to 15/09/2026
Attachments and documents
Online services
Learn more:
Programme description and courses list
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Coding for Computational Social Science | 6 | 40 | English | INFO-01/A |
| Communication and Digital Culture | 9 | 60 | Italian | GSPS-06/A |
| Communication Methods and Techniques | 9 | 60 | Italian | GSPS-06/A |
| Data Analysis | 9 | 60 | Italian | GSPS-05/A |
| Digital Society | 9 | 60 | English | GSPS-06/A |
| Economics of Communication | 9 | 60 | English | ECON-04/A |
| Lab: Advanced Digital Methods | 3 | 20 | English | GSPS-06/A |
| Lab: Influencer Marketing | 3 | 20 | Italian | SPS/08 |
| Lab: Influencer Marketing | 3 | 20 | Italian | GSPS-06/A |
| Lab: Introduction to R | 3 | 20 | English | GSPS-05/A |
| Research Design | 9 | 60 | English | GSPS-05/A |
| Web Communication | 9 | 60 | English | INFO-01/A |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Consumer Culture | 9 | 60 | English | GSPS-06/A |
| Cross-Media Communication | 9 | 60 | Italian | GSPS-06/A |
| Digital Politics and Public Opinion Research | 9 | 60 | English | GSPS-07/A |
| Human Resources Management | 9 | 60 | English | ECON-08/A |
| Lab: Content Creation Strategy | 3 | 20 | English | GSPS-06/A |
| Marketing (advanced) | 9 | 60 | Italian | ECON-07/A |
| Social and Institutional Communication | 9 | 60 | Italian | GSPS-06/A |
| Sociology of Consumption | 9 | 60 | Italian | GSPS-06/A |
| Visual communication | 9 | 60 | English | GSPS-06/A |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Advertising and Integrated Communication | 9 | 60 | Italian | GSPS-06/A |
| Ai & Data Cultures | 6 | 40 | English | GSPS-06/A |
| Data Analysis | 9 | 60 | English | GSPS-05/A |
| Information, Rights and Digital Markets | 9 | 60 | Italian | GIUR-03/A GIUR-06/A |
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | INFO-01/A |
| Market Regulation and Business Practices | 9 | 60 | English | GIUR-03/A |
| Marketing (advanced) | 9 | 60 | English | ECON-07/A |
| Social Media and Platform Cultures | 9 | 60 | English | GSPS-06/A |
Open sessions
There are no specific sessions for these activities.
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | NN |
| Consumer and Shopping Behaviour | 9 | 60 | Italian | ECON-07/A |
| Corporate Communication | 9 | 60 | English | GSPS-06/A |
| Corporate Communication and Public Relations | 9 | 60 | Italian | GSPS-06/A |
| Datafied Society | 9 | 60 | English | GSPS-06/A |
| Final Exam | 21 | 0 | English | NN |
| Final Exam | 21 | 0 | Italian | NN |
| Journalism, Media and Politics | 9 | 60 | English | GSPS-06/A |
| Neuro Marketing Research | 9 | 60 | Italian | ECON-07/A |
| Value Change and Global Societies | 6 | 40 | English | GSPS-05/A |
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Communication and Digital Culture | 9 | 60 | Italian | GSPS-06/A |
| Optional | ||||
| Communication Methods and Techniques | 9 | 60 | Italian | GSPS-06/A |
| Data Analysis | 9 | 60 | Italian | GSPS-05/A |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Cross-Media Communication | 9 | 60 | Italian | GSPS-06/A |
| Marketing (advanced) | 9 | 60 | Italian | ECON-07/A |
| Optional | ||||
| Social and Institutional Communication | 9 | 60 | Italian | GSPS-06/A |
| Sociology of Consumption | 9 | 60 | Italian | GSPS-06/A |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Advertising and Integrated Communication | 9 | 60 | Italian | GSPS-06/A |
| Information, Rights and Digital Markets | 9 | 60 | Italian | GIUR-03/A GIUR-06/A |
Optional activities and study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Communication Methods and Techniques | 9 | 60 | Italian | First trimester | GSPS-06/A |
| Data Analysis | 9 | 60 | Italian | First trimester | GSPS-05/A |
2 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Social and Institutional Communication | 9 | 60 | Italian | Second trimester | GSPS-06/A |
| Sociology of Consumption | 9 | 60 | Italian | Second trimester | GSPS-06/A |
be activated by the A.Y. 2027/2028
Open sessions
There are no specific sessions for these activities.
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Datafied Society | 9 | 60 | English | GSPS-06/A |
| Optional | ||||
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | NN |
| Consumer and Shopping Behaviour | 9 | 60 | Italian | ECON-07/A |
| Corporate Communication and Public Relations | 9 | 60 | Italian | GSPS-06/A |
| Neuro Marketing Research | 9 | 60 | Italian | ECON-07/A |
Conclusive activities
There are no specific sessions for these activities.
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | Italian | NN |
Optional activities and study plan rules
3 - The student must obtain 9 CFU from one or more optional activities:
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Consumer and Shopping Behaviour | 9 | 60 | Italian | Open sessions | ECON-07/A |
| Corporate Communication and Public Relations | 9 | 60 | Italian | Open sessions | GSPS-06/A |
| Neuro Marketing Research | 9 | 60 | Italian | Open sessions | ECON-07/A |
4 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Influencer Marketing.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Influencer Marketing.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | Open sessions | NN |
| Lab: Advanced Digital Methods | 3 | 20 | English | First trimester | GSPS-06/A |
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | Third trimester | INFO-01/A |
| Lab: Influencer Marketing | 3 | 20 | Italian | First trimester | GSPS-06/A |
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Advanced Digital Methods | 3 | 20 | English | GSPS-06/A |
| Lab: Influencer Marketing | 3 | 20 | Italian | GSPS-06/A |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | INFO-01/A |
Optional activities and study plan rules
11 - The student must obtain 9 CFU from one or more optional activities
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Web Communication | 9 | 60 | English | INFO-01/A |
| Optional | ||||
| Digital Society | 9 | 60 | English | GSPS-06/A |
| Economics of Communication | 9 | 60 | English | ECON-04/A |
| Research Design | 9 | 60 | English | GSPS-05/A |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Consumer Culture | 9 | 60 | English | GSPS-06/A |
| Visual communication | 9 | 60 | English | GSPS-06/A |
| Optional | ||||
| Digital Politics and Public Opinion Research | 9 | 60 | English | GSPS-07/A |
| Human Resources Management | 9 | 60 | English | ECON-08/A |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Marketing (advanced) | 9 | 60 | English | ECON-07/A |
| Social Media and Platform Cultures | 9 | 60 | English | GSPS-06/A |
| Optional | ||||
| Data Analysis | 9 | 60 | English | GSPS-05/A |
| Market Regulation and Business Practices | 9 | 60 | English | GIUR-03/A |
Optional activities and study plan rules
5 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Economics of Communication | 9 | 60 | English | First trimester | ECON-04/A |
| Human Resources Management | 9 | 60 | English | Second trimester | ECON-08/A |
6 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Data Analysis | 9 | 60 | English | Third trimester | GSPS-05/A |
| Research Design | 9 | 60 | English | First trimester | GSPS-05/A |
8 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Digital Politics and Public Opinion Research | 9 | 60 | English | Second trimester | GSPS-07/A |
| Digital Society | 9 | 60 | English | First trimester | GSPS-06/A |
| Market Regulation and Business Practices | 9 | 60 | English | Third trimester | GIUR-03/A |
be activated by the A.Y. 2027/2028
Open sessions
There are no specific sessions for these activities.
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Corporate Communication | 9 | 60 | English | GSPS-06/A |
| Optional | ||||
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | NN |
Conclusive activities
There are no specific sessions for these activities.
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | English | NN |
Optional activities and study plan rules
7 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Advertising Communication.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Advertising Communication.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | Open sessions | NN |
| Lab: Advanced Digital Methods | 3 | 20 | English | First trimester | GSPS-06/A |
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | Third trimester | INFO-01/A |
| Lab: Introduction to R | 3 | 20 | English | First trimester | GSPS-05/A |
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Advanced Digital Methods | 3 | 20 | English | GSPS-06/A |
| Lab: Introduction to R | 3 | 20 | English | GSPS-05/A |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | INFO-01/A |
Optional activities and study plan rules
12 - The student must obtain 9 CFU from one or more optional activities
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Coding for Computational Social Science | 6 | 40 | English | INFO-01/A |
| Digital Society | 9 | 60 | English | GSPS-06/A |
| Research Design | 9 | 60 | English | GSPS-05/A |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Digital Politics and Public Opinion Research | 9 | 60 | English | GSPS-07/A |
| Optional | ||||
| Consumer Culture | 9 | 60 | English | GSPS-06/A |
| Visual communication | 9 | 60 | English | GSPS-06/A |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Ai & Data Cultures | 6 | 40 | English | GSPS-06/A |
| Data Analysis | 9 | 60 | English | GSPS-05/A |
| Social Media and Platform Cultures | 9 | 60 | English | GSPS-06/A |
Optional activities and study plan rules
9 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Consumer Culture | 9 | 60 | English | Second trimester | GSPS-06/A |
| Visual communication | 9 | 60 | English | Second trimester | GSPS-06/A |
be activated by the A.Y. 2027/2028
Open sessions
There are no specific sessions for these activities.
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Journalism, Media and Politics | 9 | 60 | English | GSPS-06/A |
| Value Change and Global Societies | 6 | 40 | English | GSPS-05/A |
| Optional | ||||
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | NN |
Conclusive activities
There are no specific sessions for these activities.
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | English | NN |
Optional activities and study plan rules
10 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods and Lab: Generative Artificial Intelligence Literacy.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Among optional activities, students can choose also Lab: Advanced Digital Methods and Lab: Generative Artificial Intelligence Literacy.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | Open sessions | NN |
| Lab: Advanced Digital Methods | 3 | 20 | English | First trimester | GSPS-06/A |
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | Third trimester | INFO-01/A |
| Lab: Introduction to R | 3 | 20 | English | First trimester | GSPS-05/A |
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Advanced Digital Methods | 3 | 20 | English | GSPS-06/A |
| Lab: Introduction to R | 3 | 20 | English | GSPS-05/A |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Content Creation Strategy | 3 | 20 | English | GSPS-06/A |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | INFO-01/A |
Optional activities and study plan rules
12 - The student must obtain 9 CFU from one or more optional activities
Learn more
Guidance:
Admission, ranking and enrolment
Milan
Head of study programme
Erasmus and international mobility tutor
Study plan tutor
Internship tutor
Seminar and workshop tutor
Corti Alessia
Credit recognition tutor
Corti Alessia
Quality Assurance Delegate
Reference structures
Contacts
- Tutor for Academic guidance:
Alessandra Giulietti - Tutor for International students:
Alessia Corti - Information on services for students with disabilities can be found here:
https://www.unimi.it/it/studiare/servizi-gli-studenti/servizi-studenti-con-disabilita - For any information please contact:
[email protected] - Information on services for students with SLD can be found here:
https://www.unimi.it/it/studiare/servizi-gli-studenti/servizi-studenti-con-dsa - Student Registrar
Via S. Sofia 9/1, 20122 Milano (MI) - Italia
For students enrolled in Bachelor's, Master's and single-cycle degree programmes, tuition fees are to be paid in two instalments:
- the amount of the first instalment is the same for all students and is due upon enrolment
- the amount of the second instalment varies according to each student's ISEE University value and the degree programme in which they are enrolled
- for international students with income and assets abroad, the second instalment varies according to their country of origin.
Education incentive programmes and other benefits
The University offers scholarships, cafeterias, subsidised accommodation and other forms of financial support to students meeting specific economic and merit requirements.
More information
Official documents